What is a wordmark?

The University wordmark is our name presented in a specific form. It communicates immediately who we are, and is the most commonly used and readily identifiable element on official University publications (from the University Publication Policy about the Use of the UNT Wordmark in Print).

Should the wordmark be on my Web page?

Yes! According to UNT's Web Publishing Guidelines, you should use the university wordmark on each home page. "It is necessary that each home page indicate the university's name in the wordmark format, which is the university's name in a special form. For text-only browsing, an alternate tag with the university's name should be provided with the link to the wordmark image file."

The wordmark doesn't need to be on each page in your Web site, but it should be on your home page. And, as with all important images, make use of the alt tag to specify representative text for those who can't view the image.

(UNT's Web Publishing Guidelines are online at http://www.unt.edu/irc/policy/webgdlns.htm )

Where are these wordmarks?

The wordmarks for Web use are located at http://www.unt.edu/images/ -- as is a link to official UNT logos and wordmarks available for printing in resolution independent formats.

Will the old wordmarks disappear?

No - the old wordmarks for Web use won't disappear any time soon. And while the new wordmarks are displayed at http://www.unt.edu/images/, the old ones will remain on the server for some time.

But you are encouraged to take advantage of the new wordmarks when designing or redesigning your Web site.