FRESHMAN YEAR
ENGL 1310, College Writing I* 3
JOUR 1210, Mass Communication and Society 3
LANG 2040, Foreign Language (intermediate)** 3
MATH (Above College Algebra, Except 2090)** 3
PSCI 1040, American Government* 3
Total 15
HIST 2610, United States History to 1865* 3
JOUR 2310, Newspaper Reporting and Writing 3
JOUR 2020, Advertising and the Creative Process 3
Humanities* 3
Physical Science** 4
Total 16
JOUR 4040, Advertising Media and Marketing 3
JOUR (see major requirements) 3
MKTG 3650, Foundations of Marketing Practice 3
Laboratory Science** 4
Elective 3
Total 16
JOUR 4060, Case Studies in Advertising 3
Elective 3
Elective 3
Concentration (advanced, see major requirements) 3
Concentration (advanced, see major requirements) 3
Total 15
ENGL 1320, College Writing II* 3
JOUR 2010, Principles of Advertising 3
LANG 2050, Foreign Language (intermediate)** 3
PSCI 1050, American Government* 3
Social and Behavioral Sciences* 3
Total 15
HIST 2620, United States History Since 1865* 3
JOUR 3010, Advertising Sales and Promotion 4
Literature** 3
Natural Sciences** 4
Visual and Performing Arts* 3
Total 17
JOUR 4050, Advertising Copywriting 3
JOUR (advanced, see major requirements) 3
MKTG 4120, Consumer Behavior 3
Elective 4
Elective 4
Total 17
JOUR 4070, Advertising Campaigns 3
Elective (advanced) 3
Elective (advanced) 2
Concentration (advanced, see major requirements) 3
Concentration (advanced, see major requirements) 3
Wellness* 3
Total 17
Actual degree plans may vary depending on availability of courses in a given semester. Some courses may require prerequisites not listed. Students may wish to use opportunities for electives to complete a minor of their choice.