*Name change pending approval by the Texas Higher Education Coordinating Board
4120. Buyer Behavior. 3 hours. A survey of individual and organizational decision-making in the acquisition, consumption and disposition of goods and services, with selected applications in market segmentation, marketing communications and marketing management. Topics include consumer and organizational behavior models and decision processes; internal influencing forces of motivation, perception, learning, personality, lifestyle and attitudes; external influencing forces of culture, subculture, demographic, social class, reference group and household. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
4140. Credit Management. 3 hours. Consumer and commercial credit; economic and social impact of credit; state and federal legislative developments; credit management in retail and commercial firms.
4260. Global Logistics Management. 3 hours. Analysis and design of domestic and international logistics systems. Topics include transportation, warehousing, inventory control, materials handling and packaging, and plant and warehouse locations. Emphasis on concepts and practices that provide firms with global competitive advantage. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650) or consent of department.
4280. Global Marketing Issues and Practice. 3 hours. Students examine marketing decision making in an international context. Course emphasizes issues and concepts relevant to firms competing in the global market place, including problems and opportunities arising from the economic, legal/political, sociocultural, geographic and technological environments. Specific topics include multinational distribution, international product adaptation and cross-cultural consumer behavior. Requires a project emphasizing using and refining secondary data collection skills. Students may be required to work in a group context. Prerequisite(s): MKTG 3650. Credit not awarded for both MKTG 2650 and MKTG 3650.
4520. Marketing Channels and Strategic Partnerships. 3 hours. An examination of strategic issues involved in managing marketing channels. Topics include channel design, supply chain management and the external channels environment. Marketing channel strategy is extended to the use of strategic alliances and other collaborative distribution relationships for global competitive advantage. Special attention is afforded to resource and technology interdependencies, exchange governance and relationship bench-marking. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
4530. Global Distribution Alliances and Partnerships. 3 hours. Students are introduced to the economies of business relationships and networks, and are charged with critically assessing how these economies can be used to capitalize on market entry and expansion opportunities. Course requires students to prepare and present a case study of a real-world distribution alliance or partnering arrangement. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
4560. Business Transportation Management. 3 hours. Principles of transportation covering the role of transportation systems; environmental and economic impacts; modal components; managerial and economic aspects of the various modes, with applications to both domestic and international operations. Prerequisite(s): MKTG 3650 and 4260.
4600. Retailing. 3 hours. Principles and methods; store location and layout; sales promotion; buying and pricing; personnel management; credit; stock control. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
4620. Technology-Based Direct Response Marketing. 3 hours. Direct response marketing to businesses and consumers is increasingly important. Emphasizes the use of technologies to market to customers through the World Wide Web, interactive television, computer software, electronic kiosks and showrooms, and direct mail. Students develop a World Wide Web page for a firm as a project. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
4630. Strategic Retailing Issues. 3 hours. An examination of the broader trends in markets, globalization, technology, finance, and human resources impacting retail decisions. Using studies of actual firms, current articles, and cases, students develop a strategic focus to corporate policies, resource allocations, customer markets and the competitive environment. Particular attention is given to technological advancements in areas of the World Wide Web, VSAT and terrestrial telecommunications. Prerequisite(s): MKTG 3650 and MKTG 4600 or consent of department.
4650. Sales Management. 3 hours. Basics of first level management in a sales setting. Topics include planning, organizing, staffing, directing and controlling the sales operation. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
4710. Advanced Marketing Research. 3 hours. Limited to students with superior academic standing and requires the recommendation of marketing faculty. The course involves conducting a complete semester-long market research project with a business client. Student teams identify the client's information needs and the appropriate sources of data, design the data collection instrument, select an appropriate sample, implement the data collection process, analyze the data, write and present a "consultant's report." Involves extensive use of statistical and graphics software and packages. Prerequisite(s): MKTG 3710 and consent of department.
4750. Marketing of Services. 3 hours. An examination of the selection, application and monitoring of marketing services. Focus is challenges in adjusting marketing techniques to meet the service needs of organizations. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
4800. Internship. 3 hours. Supervised work in a job related to student's career objective. Prerequisite(s): student must meet the employer's requirements and have consent of the department chair. Pass/no pass only.
4810. Special Topics in Marketing or Logistics 3 hours. Investigation, analysis and discussion of a variety of topics that are important in marketing and logistics. Topics may include supply chain management, transportation, logistics, distribution and channel management, product development and management, sales management, consultative and team selling, promotion, market segmentation and opportunity analysis, and strategic pricing. Prerequisite(s): completion of 9 hours of upper-division marketing courses.
4860. Advanced Logistics Management. 3 hours. Application of logistics decision-making tools and skills as they apply to inventory, transportation, and warehouse management. Course stresses hands-on application of analytical tools useful in logistics; analysis of the characteristics of logistics system elements and their interrelationships within a company; developing skills to analyze technical logistics problems; and developing executive-level communications skills leading to the concise statement of problems and proposed solutions. Prerequisite(s): MKTG 4260.
4880. Advanced Marketing Management. 3 hours. Application of concepts, tools and procedures employed by practicing marketing managers. Specific attention is given to product development and management, promotion development and management, channel selection and management, physical distribution management, and price setting and management. Students acquire skills in the essentials of case analysis and written as well as oral presentation of their analysis. Oral presentations may be made using electronic media. Groups may be required for case work. Prerequisite(s): MKTG 3700 and MKTG 3710.
4890. Applied Marketing Problems. 3 hours. Capstone marketing course. Students work in team settings to develop a comprehensive marketing plan. The marketing plan requires students to integrate a wide range of marketing principles and practices. The integrated marketing plan requires students to identify market opportunities and challenges, formulate actionable plans to address organizational strengths and weaknesses, and execute a marketing mix strategy. Requires both oral and written presentation of the marketing plan. Prerequisite(s): MKTG 4880.
5000. Marketing Concepts. 1.5 hours. A functional analysis of marketing and its importance in the economy as well as in business management. Develops an understanding of the increased complexity of the modern marketing system, why it is essential and how it performs. Embraces business activities involved in moving goods from production to consumption. This course meets the deficiency requirement in marketing for MBA candidates.
5150. Marketing Management. 3 hours. Application of concepts, tools and procedures employed by practicing marketing managers. Specific attention is given to product development and management, promotion development and management, channel selection and management, physical distribution management, and price setting and management. Students acquire skills in the essentials of case analysis and written as well as oral presentation of their analysis. Oral presentations may be made using electronic media. Groups may be required for case work. Prerequisite(s): MKTG 3650 or 5000.
5200. Customer Behavior. 3 hours. In a marketplace increasingly characterized by enduring buyer-seller relationships, marketers must be acutely aware of the individual and organizational characteristics that foster brand loyalty and equity. The identification of changing trends in customer behavior as applied to domestic and global markets, consumer markets, business-to-business markets, institutional markets, not-for-profit markets and governmental markets is critical for competitive success in today's dynamic markets and environments. The student will be introduced to models of buying behavior in consumer, business-to-business and not-for-profit marketing exchanges.
5250. Information Tools for Strategic Marketing Decisions. 3 hours. Methods for conducting market research, including applications of quantitative models. Research methodology topics covered include why and when to do marketing research; data types, sources, and collection methods; sampling; and data analysis techniques. Quantitative models include methods and tools for the identification of, and dealing with, uncertainty in marketing decision making. Prerequisite(s): MKTG 5150 and MSCI 5010. MSCI 5180 is recommended.
5300. Strategic Supply Chain Management. 3 hours. The distribution and logistics imperative is to achieve cost-containment while delivering customer satisfaction. This course examines how channel integration fosters the coordination, systemization needed to maximize efficiency and produces the greatest net value for the customer. Students explore how resource allocation and channel relationship decisions impact inventory, transportation, warehousing, purchasing and packaging systems. Prerequisite(s): MKTG 5150 or consent of department.
5550. Decision Making in Global Markets. 3 hours. The first half of the 21st century will be characterized by significant shifts in the manufacturing, distribution and consumption of products and services. As transitional and emerging economies mature, foreign entry, local marketing and global management become compelling issues in the design and implementation of marketing strategies. Emphasis on the rapidly changing nature of global markets and implications for the desirability and potential profitability of these markets. Significant sources of threats and opportunities, along with those internal resources of a firm necessary for coping with these opportunities and threats will form the core material of the course. Particular emphasis will be given to the market entry and expansion strategies available to multi-national and global marketers. Prerequisite(s): MKTG 5150.
5560. Strategic Logistics Management. 3 hours. Analysis of internal and environmental factors affecting logistical systems and operations. Includes the integration of transportation, inventory, facility location, informational flow, materials handling and packaging activities into a system for managing a physical flow of inbound and outbound products and materials in a global environment. The total-cost and total-system approaches are developed in relationship to planning and managing the logistical function within the organization. Prerequisite(s) MKTG 5150 or consent of department.
5600. Emerging Issues in Strategic Marketing. 3 hours. Investigation, analysis and discussion of selected emerging problems, methods, concepts relevant to strategic marketing decision-making in dynamic markets and environments. Examines a wide variety of marketing topics. Prerequisite(s): MKTG 5150 or consent of department.
5800. Internship in Marketing or Logistics. 3 hours. Supervised work experience in a position related to the student's career objective which meets the department's internship requirements. Prerequisite(s): 12 hours of graduate level marketing courses. Student must meet employer's requirements and have consent of the department's MBA adviser and the internship director.
5850. Effective Marketing Planning in Dynamic Environments. 3 hours. Development of a strategic marketing plan for a specific product or service utilizing techniques and information from earlier courses in the program. Implementation, control and evaluation plans are developed. Course also addresses the practical aspects of appraisal, prediction and monitoring of external market factors that will impact organizational performance. A major theme of the course is how marketing decisions contribute to developing and maintaining competitive advantage in dynamic markets. Prerequisite(s): must be taken in the final semester of the student's program.
5900. Special Problems. 1-3 hours. Open to students who are capable of developing a problem independently. Problem chosen by the student and developed through conferences and activities under the direction of the instructor. Prerequisite(s): approved applications for special problems/independent research/dissertation credit must be submitted to the COBA Student Advising Office prior to registration.
6600. Seminar in Marketing Issues. 3 hours. Investigation, analysis and discussion of significant issues in marketing. May be repeated for credit.
6900-6910. Special Problems. 1-3 hours each. Research by doctoral students in fields of special interest. Includes project research studies and intensive reading conferences with professors in fields involved. Prerequisite(s): approved applications for special problems/independent research/dissertation credit must be submitted to the COBA Student Advising Office prior to registration.
6940. Individual Research. Variable credit. Individual research for the doctoral candidate. May be repeated for credit. Prerequisite(s): approved applications for special problems/independent research/dissertation credit must be submitted to the COBA Student Advising Office prior to registration.
6950. Doctoral Dissertation. 3, 6 or 9 hours. To be scheduled only with consent of department. 12 hours credit required. No credit assigned until dissertation has been completed and filed with the graduate dean. Doctoral students must maintain continuous enrollment in this course subsequent to passing qualifying examination for admission to candidacy. May be repeated for credit. Prerequisite(s): approved applications for special problems/independent research/dissertation credit must be submitted to the COBA Student Advising Office prior to registration.
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