2010 (COMM 2327). Principles of Advertising. 3 hours. Economic and social aspects, research, creative functions, media, production, and federal laws affecting advertising; fundamentals of advertising copy, layout and presentation techniques.
2020. Advertising and the Creative Process. 3 hours. (3;2) Fundamentals of creative thinking with application to the production of advertisements; principles of copywriting and rough layouts; examination of perception and value structures with regard to people and products; emphasis on research, ideation, selling and writing. Prerequisite(s): JOUR 2010.
2310-2320. Newspaper Reporting and Writing.
2310 (COMM 2311). 4 hours. (3;1) Fundamentals of news writing and gathering; addressing the practical problems of the reporter. Emphasis on technical and critical thinking skills used to write information for the news media. All work subject to classroom analysis and criticism. Prerequisite(s): students must demonstrate the required writing and typing proficiency to stay in the course and must have successfully completed two semesters of freshman English.
2320 (COMM 2315). 4 hours. Continued practice in news gathering and writing to develop news judgment, craftsmanship and ability to handle complex news stories. Regular campus beat and special assignment reporting. Prerequisite: JOUR 2310.
2700 (COMM 1316). Beginning Photojournalism. 3 hours. (3;3) Fundamentals of photojournalism and visual communication. Includes darkroom work and basic training for more advanced photographic assignments required in JOUR 3700.
2900. Special Problems. 1-3 hours.
3010. Advertising Sales and Promotion. 4 hours. (3;8) Salesmanship instruction and practice with the student newspaper as a laboratory; copywriting, layout preparation, use of art and art services, graphics, and sales calls on Denton business firms; advertising plans, print media research and promotion. Prerequisite(s): JOUR 2010, 2020 and 2310.
3030. Convergence Journalism. 3 hours. Study of the skills required in newspaper and broadcast journalism and in public relations and advertising to fit the needs of the convergence of journalism in which the same staff person works in print, Internet and television, both in writing and with visual images. Prerequisite(s): JOUR 2320.
3310. Feature Writing. 3 hours. Analysis of newspaper and magazine feature material, from human interest stories to magazine articles; clinical course to develop writing skills, free-lance abilities and interests of journalism students. Prerequisite(s): JOUR 2320.
3320. News Editing and Design. 4 hours. (3;6) The editor's functions in handling news copy from writing to the printed page or script with emphasis on writing quality and the new technology of production. Includes copy editing and headline writing, computers as tools of the trade, picture cropping and caption writing, working with wire service copy, press law and type, ethics, typography and graphics. Prerequisite(s): JOUR 2320.
3420. Public Relations. 3 hours. Principles, techniques and ethics used in planning and presentation of programs for businesses, schools, colleges, churches, civic associations and others. Public relations cases are studied.
3700. Photojournalism. 3 hours. (3;3) Instruction in advanced photojournalism skills and methods including discussion of visual communication theory. Ethical and legal limits concerning photographic coverage and publication are discussed and an introduction into photographic digital technology is given. Assignments require covering a variety of photographic subjects and problems outside of class. Prerequisite(s): JOUR 1210, 2310, 2320 and 2700, or consent of department.
3900. Special Problems. 3 hours.
4040. Advertising Media and Marketing Strategy. 3 hours. Modern print- and time-buying procedures important to media salespeople as well as to advertising agency media buyers. Assignments in audience research including understanding uses of Arbitron, identifying media that reach definitive target audiences and using effective media mixes. Prerequisite(s): JOUR 2010, 2020 and 2310.
4050. Advertising Copywriting. 3 hours. Advertising strategy and execution (writing) for print, broadcast and other media. Prerequisite(s): JOUR 2010, 2020, 2310 and 3010 (3010 may be taken concurrently), junior standing, or consent of department.
4055. Broadcast Advertising. 3 hours. (3;3) Writing television and radio scripts, followed by actual production of the scripts in a television studio and a sound recording studio. Lectures cover writing, preproduction, production and examples of radio and television commercials. Prerequisite(s): consent of professor.
4060. Cases in Integrated Communications. 3 hours. The understanding and application of all integrated communications and techniques and principles to real cases, problems and opportunities that result in the most effective and cost-saving use of an organization's communication resources. Prerequisite(s): JOUR 2010, 2020, 2310, 3010, 4040 and 4050, or consent of department.
4070. Advertising Campaigns. 3 hours. Role of the advertising agency. Factors in an advertising campaign. Creation of an advertising plan and creation of a campaign from scratch, bringing together skills and knowledge from all other advertising courses. Presentation of a campaign. Prerequisite(s): JOUR 2010, 2020, 2310, 3010, 4040 and 4050.
4090. Advertising Practicum. 3 hours. Supervised off-campus advertising work experience in Denton, Dallas and Fort Worth areas offered to selected advertising majors. Students must apply for practicum in advance and are assigned only if they meet standards set by the department. Prerequisite(s): JOUR 4070 or consent of department. Students may not earn credit for both JOUR 4090 and 4800.
4100. Supervising School Publications. 3 hours. For journalism teachers who plan to supervise high school or college newspapers, yearbooks and magazines; teaching of basic journalism courses, staff organization, editorial supervision, advertising sales, business management, promotion and production; school publications and school administration. Prerequisite(s): JOUR 2320 and junior standing, or consent of department.
4200. Computer Applications for Journalism. 4 hours. (3;4) Using hardware and software technology for print publications and computer-mediated communication in news media, public relations and advertising. Experience with desktop publishing, databases, scanning, graphic design, color printing, and internet applications, including searches and web design using HTML and authoring programs. Prerequisite(s): CSCI 1100 or proficiency and consent of department.
4210. Topics in Journalism and Mass Media. 3 hours. Rotating topics. Representative topics include: sports writing, direct advertising, minorities in the media, public relations/advertising research. May be repeated for credit as topics vary. Prerequisite(s): consent of department.
4250. Race, Gender and the Media: A Methods Approach. 3 hours. Explores the social construction of race and gender, and evaluates their use in the media. Adapting a research as well as a practical approach to the subject, this course involves students not only in evaluating contemporary media portrayals, but also in composing their own stories involving race/gender topics. Prerequisite(s): junior or senior standing or consent of department. Satisfies the Cross-cultural, Diversity and Global Studies requirement of the University Core Curriculum.
4310. Creative Writing. 3 hours. Various forms of creative writing; short story. Prerequisite(s): junior standing and consent of department.
4321. Opinion Writing. 3 hours. Writing for the editorial page: editorials and columns. Writing critical reviews of literature, performing arts and the visual arts. Emphasis on editorials, book reviews and theatrical, musical, dance, film and television performances. Prerequisite(s): JOUR 2320 or consent of department.
4325. Broadcast News I. 3 hours. (3;4) Radio news fundamentals, including broadcast writing style, gathering and editing wire copy, news judgment, writing to a specific length of time, interviewing, producing actualities of "sound bites," following prescribed formats, and announcing. Lecture and discussion of contemporary issues in radio news with actual production of KNTU-FM five-minute newscasts and a weekly KNTU public-affairs program, "UNT in Focus," under close supervision of instructor. Prerequisite(s): journalism students, JOUR 1210 and 2310, RTVF 2210; RTFV students, major status or consent of department.
4330. Broadcast News II. 3 hours. (2;3) Techniques and practices of modern television news reporting. Lecture and discussion of contemporary issues in television news with actual production of a television news program about research and academics at the University of North Texas "North Texas Now," for NTTV, the University cable TV station. Prerequisite(s): journalism students, JOUR 1210, 2310, 4325, RTVF 2210; RTVF students, major status or consent of department.
4410. Reporting of Public Affairs. 4 hours. (3;4) Police, court, political and governmental news with typical practical news assignments; background and practice in writing specialized stories typically covered in the average American city. Cover city council, school board, county commissioner meetings, some at night. Prerequisite(s): JOUR 2320.
4450. Case Studies in Public Relations. 3 hours. Application of public relations principles to cases and problems; analysis of case histories; emphasis on strategic planning and execution of public relations activities, ethics, fact-finding, research, public(s), objectives and evaluation of programs. Prerequisite(s): JOUR 4420.
4460. Public Relations Communication. 3 hours. Writing, editing and producing a wide range of public relations communications materials. Emphasizes use of microcomputers and laser printer in typographic and graphic design, and production of a final portfolio. Prerequisite(s): JOUR 2320, 3320, 4200 and 4420.
4480. Public Relations Practicum. 3 hours. (0;0;practicum) Supervised experience with public relations firms and departments of organizations. Students must apply for the practicum in advance and are assigned only if they meet standards set by the department. Prerequisite(s): JOUR 3320, 4420 and 4460. Students may not earn credit for both JOUR 4480 and 4800.
4510. Newspaper Management, Problems and Ethics. 3 hours. Ethical and financial problems in editing and managing a newspaper; press freedom, ethics and law; newspaper financing, cost of publication, accounting, plant management and circulation. Prerequisite(s): JOUR 2320.
4620. Mass Communication Law. 3 hours. Legal and ethical problems of mass media: court systems, case procedures, First Amendment concerns, libel, privacy, free press and fair trial, reporting privileges, advertising and public relations law and regulation, pornography, broadcasting regulations, media concentration, media competition and copyright.
4700. Staff Photography. 3 hours. (3;3) Students assigned to positions on publications staff with instructions in ethics and professional practices in the field of photojournalism. Includes instruction in the use of scanning negatives for a hybrid system publication, professional shooting methods and creation of working portfolio. Laboratory hours fluctuate to fit times of events of photographic assignments and publication deadlines. Prerequisite(s): JOUR 1210, 2310, 2320, 2700 and 3700, or consent of department.
4720. Digital Photography. 3 hours. (3;3-6) Examines the photographic "digital chain": capture, input, manipulation, output and storage of images. Darkroom tasks such as cropping, dodging, burning and color balancing are performed digitally. Basic software is taught to provide sufficient skills to produce digital photo essay pages. Group projects are put on the World Wide Web. The major emphasis is the prepress handling of photographs and the creation of visual communication materials appropriate for various types of publications including on-line. Ethical and legal concerns involved in working with digital images are addressed. Prerequisite(s): CSCI 1100 (or proficiency); JOUR 2700, and JOUR 3700 or ART 3550.
4750. Color Photojournalism. 3 hours. (3;3) Instruction in color theory and technical shooting skills for visual documentary and journalistic work. Students shoot, process and scan transparencies and negatives using a digital hybrid system. Emphasis is placed on visual storytelling through development of photographic essays. Prerequisite(s): JOUR 1210, 2310, 2320, 2700 and 3700, or consent of department.
4800. Professional Internship. 3 hours. Practical experience through full-time employment under the supervision of a professor and a professional in the office involved. Prerequisite(s): consent of department. Must be arranged in advance of enrollment. Limit of 3 hours of credit. Different sections scheduled for: advertising, news, photojournalism and public relations internships. Advertising students may not receive credit for both JOUR 4090 and 4800. Public relations students may not receive credit for both JOUR 4480 and 4800. Broadcast news students may not receive credit for both RTVF 4480 and JOUR 4800.
4820. History of American Media. 3 hours. Main trends and economic, social, political, and technological factors and people that produced the institutions and traditions of the American mass media; emphasis on the changing roles of media and the impact of new communications technologies in the 20th century.
4850. Magazine Production. 3 hours. Study of American magazines; production sequence of a publication, composition and printing methods, layout problems, writing to fit, cost-quality factors, rewrite, copy reading, styling, writing, titles, blurbs, captions and fitting galleys into layouts. Prerequisite(s): JOUR 3320 or consent of department.
4900-4910. Special Problems. 1-3 hours each.
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