Marketing and Logistics

Marketing, MKTG = 0365

2650. Global Marketing Concepts. 3 hours. Introduction to the multicultural and multiracial world from a marketing perspective. Course is intended to provide useful tools for assessing and addressing diversity in the business and marketing environment. Cannot be used to meet business foundation, business professional field, or business supporting field requirements. Satisfies the Cross-cultural, Diversity and Global Studies requirement of the University Core Curriculum.

3010. Professional Selling. 3 hours. Professional selling principles and practices for business applications. Principles of communication, listening, selling yourself and a business sales model. Students develop and present two sales presentations. Satisfies the COBA business foundation communication requirement. Open to all majors. Satisfies the Communication requirement of the University Core Curriculum.

3500. Personal Marketing. 3 hours. Application of key marketing concepts to a personal marketing context. Provides useful tools for image management, including the development of differentiation strategies, development strategies, positioning strategies, marketplace segmentation, target marketing and personal promotion tools. Students prepare a comprehensive personal marketing plan.

3650. Foundations of Marketing Practice. 3 hours. Survey of marketing concepts and practices and overview of the range of activities performed by marketing managers. Topics include the identification of market opportunities, strategic marketing planning, product/service development and management, price setting and management, establishing and managing distribution channels, and structuring promotional programs. Prerequisite(s): junior standing.

3660. Advertising Management. 3 hours. Advertising for business executives; creation of primary demand, stimuli, promotional programs, media selection, appropriation and evaluation. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).

3700. Marketing Tools and Skills. 3 hours. Students learn several practical tools that are used in the analysis and interpretation of marketing data to aid marketing manager in decision making. "Mini" cases, problems and exercises are employed in a "hands on" manner to illustrate these tools in the context of market opportunity analysis, market segmentation, and planning and implementing a marketing mix. Prerequisite(s): MKTG 3650 (may be taken concurrently, but completion of 3650 is recommended) (non-business majors may complete MKTG 2650).

3710. Marketing Research and Information Technology. 3 hours. Examination of marketing information technologies and marketing research. Students learn why and when to do marketing research, the types and sources of primary and secondary data available, methods for collecting data, the construction of data gathering instruments (e.g. questionnaires), the use of measurement scales, basic sampling, and data analysis techniques. Class emphasizes the use of secondary data sources, especially on-line, electronic sources of marketing information. Prerequisite(s): MSCI 3700 and MKTG 3700 (may be taken concurrently).

3720. Internet Marketing Concepts and Strategy. 3 hours. Students are expected to garner an appreciation for the role of e-commerce for creating competitive advantage in the global marketplace. Course reviews models and strategies pertinent to internet marketing, including market segmentation, marketing mix strategies and customer relationship management. Prerequisite(s): MKTG 3650 (non-business majors may take MKTG 2650), or consent of department.

4120. Buyer Behavior. 3 hours. A survey of individual and organizational decision making in the acquisition, consumption and disposition of goods and services, with selected applications in market segmentation, marketing communications and marketing management. Topics include consumer and organizational behavior models and decision processes; internal influencing forces of motivation, perception, learning, personality, lifestyle and attitudes; external influencing forces of culture, subculture, demographic, social class, reference group and household. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).

4260. Global Logistics Management. 3 hours. Analysis and design of domestic and international logistics systems. Topics include transportation, warehousing, inventory control, materials handling and packaging, and plant and warehouse locations. Emphasis on concepts and practices that provide firms with global competitive advantage. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650) or consent of department.

4280. Global Marketing Issues and Practice. 3 hours. Students examine marketing decision making in an international context. Course emphasizes issues and concepts relevant to firms competing in the global market place, including problems and opportunities arising from the economic, legal/political, sociocultural, geographic and technological environments. Specific topics include multinational distribution, international product adaptation and cross-cultural consumer behavior. Requires a project emphasizing using and refining secondary data collection skills. Students may be required to work in a group context. Prerequisite(s): MKTG 3650. Credit not awarded for both MKTG 2650 and MKTG 3650.

4520. Marketing Channels and Strategic Partnerships. 3 hours. An examination of strategic issues involved in managing marketing channels. Topics include channel design, supply chain management and the external channels environment. Marketing channel strategy is extended to the use of strategic alliances and other collaborative distribution relationships for global competitive advantage. Special attention is afforded to resource and technology interdependencies, exchange governance and relationship benchmarking. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).

4530. E-Logistics in Supply Chain Management. 3 hours. Comprehensive inquiry into the role of e-commerce in collaborative distribution and logistics relationships. Special attention is afforded to resource and technology interdependencies, exchange governance mechanisms and relationship management bench-marking. Emphasis is given to the tools for creating value in the supply chain. Prerequisite(s): MKTG 3650 (non-business majors may take MKTG 2650) or consent of department.

4560. Business Transportation Management. 3 hours. Principles of transportation covering the role of transportation systems; environmental and economic impacts; modal components; managerial and economic aspects of the various modes, with applications to both domestic and international operations. Prerequisite(s): MKTG 3650 and 4260.

4600. Retailing. 3 hours. Principles and methods; store location and layout; sales promotion; buying and pricing; personnel management; credit; stock control. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).

4620. E-Commerce Marketing Tools and Applications. 3 hours. Explores the evolution of the Internet and the Internet's ensuing role in marketing. Introduction to web design, web authoring and web-based marketing applications. Prerequisite(s): MKTG 3650 (non-business majors may take MKTG 2650) or consent of department.

4630. Electronic Retailing and Promotion Strategies. 3 hours. Addresses advanced aspects of retailing concepts in an electronic, on-line setting. Topics include promotional issues, privacy and security concerns, target market assessment, building a customer base, site design, order tracking and shipping. Prerequisite(s): MKTG 3650 (non-business majors may take MKTG 2650) or consent of department.

4640. Database Marketing Fundamentals. 3 hours. Examines theories, issues, processes and applications involved in the strategic use of marketing databases in corporate and non-corporate settings. Emphasizes the importance of acquiring, maintaining and processing market-related information. Introduces the extension of database marketing to the concept of one-to-one marketing. Discusses uses of computer hardware and software, the Internet and telecom technology in database marketing. Examines issues involved in the creation and maintenance of marketing databases as well as their varied uses. Students complete a project, learning and using many skills related to applied database marketing. Prerequisite(s): MKTG 3650 (non-business majors may take MKTG 2650) and MKTG 4620, or consent of department.

4650. Sales Management. 3 hours. Basics of first-level management in a sales setting. Topics include planning, organizing, staffing, directing and controlling the sales operation. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).

4710. Advanced Marketing Research. 3 hours. Limited to students with superior academic standing and requires the recommendation of marketing faculty. The course involves conducting a complete semester-long market research project with a business client. Student teams identify the client's information needs and the appropriate sources of data, design the data collection instrument, select an appropriate sample, implement the data collection process, analyze the data, write and present a "consultant's report." Involves extensive use of statistical and graphics software and packages. Prerequisite(s): MKTG 3710 and consent of department.

4750. Marketing of Services. 3 hours. An examination of the selection, application and monitoring of marketing services. Focuses on challenges in adjusting marketing techniques to meet the service needs of organizations. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).

4800. Internship in Marketing or Logistics. 3 hours. Supervised work in a job related to student's career objective or equivalent.

4810. Special Topics in Marketing or Logistics. 3 hours. Investigation, analysis and discussion of a variety of topics that are important in marketing and logistics. Topics may include supply chain management, transportation, logistics, distribution and channel management, product development and management, sales management, consultative and team selling, promotion, market segmentation and opportunity analysis, and strategic pricing. Prerequisite(s): completion of 9 hours of upper-division marketing courses.

4860. Advanced Logistics Management. 3 hours. Application of logistics decision-making tools and skills as they apply to inventory, transportation, and warehouse management. Course stresses hands-on application of analytical tools useful in logistics; analysis of the characteristics of logistics system elements and their interrelationships within a company; developing skills to analyze technical logistics problems; and developing executive-level communications skills leading to the concise statement of problems and proposed solutions. Prerequisite(s): MKTG 4260.

4880. Advanced Marketing Management. 3 hours. Application of concepts, tools and procedures employed by practicing marketing managers. Specific attention is given to product development and management, promotion development and management, channel selection and management, physical distribution management and price setting and management. Students acquire skills in the essentials of case analysis and written as well as oral presentation of their analysis. Oral presentations may be made using electronic media. Groups may be required for case work. Prerequisite(s): MKTG 3700 and MKTG 3710.

4890. Applied Marketing Problems. 3 hours. Capstone marketing course. Students work in team settings to develop a comprehensive marketing plan. The marketing plan requires students to integrate a wide range of marketing principles and practices. The integrated marketing plan requires students to identify market opportunities and challenges, formulate actionable plans to address organizational strengths and weaknesses, and execute a marketing mix strategy. Requires both oral and written presentation of the marketing plan. Prerequisite(s): MKTG 4880 and graduating senior status.

4900. Special Problems. 1-3 hours each.

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