Catalogs  >  2005-06 Undergraduate Catalog  >  College of Business Administration  >  Department of Marketing and Logistics
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Department of Marketing and Logistics

Main Office
Business Administration Building, 236
231 Avenue A #236
P.O. Box 311396
Denton, TX 76203-1396
(940) 565-3120
Fax: (940) 565-3837

Web site: www.coba.unt.edu/mktg

David Strutton, Chair

Faculty

Professors Crawford, Ganesh, Hasty, Newcomer, Sager, Strutton, Thompson. Associate Professors Chow, Chowdhury, Farris, Paswan, Pelton. Assistant Professors Pohlen, Spears, Swartz, Troy, Wittmann.

Introduction

The Department of Marketing and Logistics offers professional education programs to prepare individuals for the pursuit of marketing and logistics careers with manufacturers, transportation and logistics firms, retail and wholesale middlemen, profit and nonprofit service organizations, governmental agencies and academic institutions.

Programs of Study

The department offers undergraduate and graduate programs in the following areas:

The college offers the Master of Business Administration with a major in business administration.

Concentrations are available at the master’s level in marketing and logistics and supply chain management.

The terms “professional field” (BBA, MBA degree programs) and “major” (BS, PhD degree programs) are used to designate the primary area of study.

Academic Standards

1. It is required that students entering the professional fields/majors in the Department of Marketing and Logistics have a grade point average of at least 2.7 on all courses completed at UNT. First semester transfer students must have a transfer grade point average of 2.7 in order to take professional field/major courses.

2. A grade of C or above must be earned in each professional field/major or supporting field course completed in residence or transferred to UNT.

3. Academic requirements for graduation with a professional field/major within the Department of Marketing and Logistics include:

a. a minimum 2.7 grade point average in the professional field/major and supporting field, with minimum grades of C required in each professional field/major and supporting field course;

b. a minimum 2.7 grade point average in all courses completed at UNT; and

c. a minimum 2.7 grade point average in all work attempted, including transfer, correspondence, extension and residence work.

Bachelor of Business Administration

The department offers the Bachelor of Business Administration degree in the professional field listed below. General requirements for the BBA are listed in the “General University Requirements” and the “University Core Requirements” in the Academics section and under “Bachelor of Business Administration” in the College of Business Administration section.

Professional Field in Marketing, 16 Hours

The professional field in marketing consists of 16 hours of course work beyond Foundations of Marketing Practice (MKTG 3650), plus an additional 15 hours of supporting field courses. A grade of C or above must be earned in each professional field and supporting course completed in residence or transferred to UNT. The professional field consists of the following courses:

Approved Supporting Courses, 15 Hours

Fifteen hours of 3000- or 4000-level marketing or logistics and supply chain management courses. Subject to approval of the department, other relevant 3000- or 4000-level business or non-business courses, or 2000-level foreign language courses may be substituted for 9 of the 15 hours of marketing supporting courses.

The supporting field can be varied to meet the needs of students seeking specialized training toward career objectives in marketing management, sales management, retail management, logistics and professional selling.

Bachelor of Science with a Major in Logistics and Supply Chain Management

The following requirements must be satisfied for a Bachelor of Science with a major in logistics and supply chain management.

1. Hours Required and General/College Requirements: A minimum of 127 semester hours, of which 42 must be advanced, and fulfillment of degree requirements for the Bachelor of Science degree as specified in the “General University Requirements” and the “University Core Requirements” in the Academics section and the College of Business Administration requirements.

2. Business Foundation Requirements: In addition to ACCT 2010-2020, BCIS 2610 and DSCI 2710, the BS degree requires the following 21 semester hours of basic foundation courses in business administration:

3. Major requirements: The major in logistics and supply chain management consists of 27 hours beyond the business foundations requirements, plus 6 hours of electives.

4. Other Course Requirements: An additional 6 hours of directed electives (supporting courses) from the following list are required. Students are advised, but not required, to select from within a suggested area of emphasis.

• Analyst track– ACCT 3270, Cost Accounting, plus one course from:

• Marketing track– select two courses from:

5. Electives: See individual degree plan.

6. Other Requirements: Students must meet College of Business Academic Standards, as stated above.

Minor in Marketing

Students who wish to minor in marketing must take MKTG 2650 or 3650, plus any 5 courses from the following: MKTG 3010, 3660, 3700, 3720, 4120, 4280, 4320, 4330, 4520, 4600, 4620, 4630, 4750, 4800, or LSCM 3960, 4360, 4530, 4560.

Graduate Degrees

The department offers degree programs leading to the Master of Business Administration with professional fields in marketing, logistics and supply chain management, and the Doctor of Philosophy with a major in marketing. For information, consult the Graduate Catalog.

Courses of Instruction

All Courses of Instruction are located in one section at the back of this catalog.

Course and Subject Guide

The “Course and Subject Guide,” found in the Courses of Instruction section of this book, serves as a table of contents and provides quick access to subject areas and prefixes.