Department of Marketing
Main Departmental Office
Business Administration Building, 236
P.O. Box 13677
Denton, TX 76203-6677
(817) 565-3120

Ronald W. Hasty, Chair

Graduate Faculty: Albers, Chowdhury, Coe, Crawford, Erramilli, Ganesh, 
Hasty, McAlister, Newcomer, Pelton, Sager, Stafford, Thompson, Welch. 

Research

    Research interests of the faculty of the Department of Marketing include 
strategic market planning systems, pricing strategy, retail site 
selection theory and practice, cross-cultural consumer buying behavior, 
marketing practices in South America, subcultural influences on buyer 
behavior, out-shopping, services marketing, decision support systems for 
marketing, survey research and data analysis issues, sales-force 
compensation plans and consumer decision processes as related to fashion 
oriented merchandise. Other areas are consumer information processing, 
consumer credit laws and regulations, physical distribution systems 
effectiveness, telemarketing impact on promotional effectiveness, pre-
purchase and post-purchase evaluation criteria for industrial services, 
governmental marketing, non-store retailing and reverse distribution 
channels (recycling).

    In addition to the UNT Faculty Research Fund, research in the department 
has been sponsored by Cameo Coutures Inc., the Direct Selling Education 
Foundation, the First Texas Savings Association and the Texas Department 
of Agriculture.

Degree Programs

    The Department of Marketing offers graduate programs leading to the 
following degrees:

  -Master of Business Administration with a major in marketing; and

  -Doctor of Philosophy with a major in marketing.

    Minimum admission standards are established by the graduate faculty of 
the College of Business and the marketing department. Satisfaction of 
the minimum standards does not guarantee admission to a degree program. 
The graduate faculty of the marketing department have established 
additional requirements specific to the academic programs within the 
department.

Courses of Instruction

    All Courses of Instruction are located in one section at the back of 
this catalog.