Department of Marketing

Main Office
Business Administration Building, 236
P.O. Box 13677
Denton, TX 76203-6677
(817) 565-3120
Fax: (817) 565-3837

Ronald W. Hasty, Chair

Faculty
Professors Coe, Crawford, Hasty, McAlister, Newcomer, Welch. Associate 
Professors Erramilli, Ganesh, Sager, Thompson. Assistant Professors 
Albers, Chowdhury, Pelton, Stafford. Lecturer Ellis. 

Introduction

  The Department of Marketing offers professional education programs to 
prepare individuals for the pursuit of marketing careers with 
manufacturers, retail and wholesale middlemen, profit and nonprofit 
service organizations, governmental agencies and academic institutions.

Programs of Study

  The department offers undergraduate and graduate programs in the 
following areas: 
-Bachelor of Business Administration with a professional field in 
marketing; 
-Master of Business Administration, and 
-Doctor of Philosophy, both with a major in marketing; and 
-a concentration under the professional field in marketing at the 
undergraduate level in fashion marketing.

Bachelor of Business Administration

  The department offers the Bachelor of Business Administration degree 
in the professional field listed below. General requirements for the BBA 
are listed in the "General University Requirements" and the 
"University Core Requirements" in the 
Academics section and under "Bachelor of 
Business Administration" in the College of 
Business Administration section.

Professional Field in Marketing, 19 Hours

  The following courses are required for the professional field in 
marketing. A grade of C or above must be earned in each professional 
field and supporting course completed in residence or transferred to 
UNT.
-MKTG 4280, International Marketing
-MKTG 4700, Marketing Research (4 hours)
-MKTG 4880, Marketing Management
-MKTG 4890, Problems in Marketing

  Plus 6 hours chosen from any other 3000- or 4000-level marketing 
course (except MKTG 4800, Internship, or MKTG 4900, Special Problems)
-MKTG 3660, Advertising Management
-MKTG 4010, Personal Selling
-MKTG 4040, Advertising Media and Marketing Strategy
-MKTG 4120, Consumer Behavior
-MKTG 4140, Credit Management
-MKTG 4260, Physical Distribution
-MKTG 4520, Channels of Distribution
-MKTG 4600, Retailing
-MKTG 4610, Industrial Marketing
-MKTG 4650, Sales Management
-MKTG 4660, Retail Buying
-MKTG 4750, Professional Services Marketing
Approved Supporting Courses, 12 Hours
  Nine hours of any 3000- or 4000-level marketing courses plus 3 hours 
chosen from any 3000- or 4000-level marketing or business course. A non-
business or below 3000 level course may be used for the additional 3 
hours if approved in advance by the department.
  A grade of C or better must be earned in each professional field and 
supporting course completed in residence or transferred to UNT.
  The marketing professional field can be varied to meet the needs of 
students seeking specialized training toward career objectives in 
marketing management, sales and industrial marketing management, and 
retail management. See professional field track sheet available from 
counselors or the department.

Concentration in Fashion Marketing, 19 Hours

  The following courses are required for the professional field in 
marketing with a concentration in fashion marketing.
-MKTG 4120, Consumer Behavior
-MKTG 4280, International Marketing
-MKTG 4600, Retailing
-MKTG 4700, Marketing Research (4 hours)
-MKTG 4880, Marketing Management
-MKTG 4890, Problems in Marketing
Approved Supporting Courses, 12 Hours
-GNET 3210, Apparel Manufacturing Process I
Plus 3 hours from:
-MKTG 3510, Merchandising Problems
-MKTG 4660, Retail Buying
Plus 3 hours from:
-MKTG 4260, Physical Distribution
-MKTG 4650, Sales Management
  In addition to the 9 hours of supporting courses above, a 240-hour 
internship (3 credit hours) is required of all students with a fashion 
marketing concentration. A total of 130 hours is required for completion 
of the program. A grade of C or above must be earned in each 
professional field and supporting course completed in residence or 
transferred to UNT.

Graduate Degrees

  The department offers degree programs leading to the Master of 
Business Administration with a major in marketing and the Doctor of 
Philosophy with a major in marketing. For information, consult the 
Graduate Catalog.

Courses of Instruction

  All Courses of Instruction are located in one section at the back of 
this catalog.