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Marketing
Marketing, MKTG = 0365
3510. Merchandising Problems. 3 hours. Techniques of merchandise planning and control, markup, turnover, pricing, markdowns, and open-to-buy. (Same as SMHM 3510.)
3650. Principles of Marketing. 3 hours. Practices and market structure; marketing functions, institutions, pricing, demand creation, costs and marketing legislation. Prerequisite(s): ACCT 2020 and 2030; MATH 1100 and 1190; ECON 1100 and 1110; and junior standing, or consent of departmental undergraduate adviser.
3660. Advertising Management. 3 hours. Advertising for business executives; creation of primary demand, stimuli, promotional programs, media selection, appropriation and evaluation. Prerequisite(s): MKTG 3650.
4010. Personal Selling. 3 hours. Principles of modern salesmanship; relationship of salespeople to the firm, goods and customers; sales psychology and classroom sales demonstrations. Prerequisite(s): MKTG 3650.
4040. Advertising Media and Marketing Strategy. 3 hours. Modern print- and time-buying procedures important to media salespeople as well as to advertising agency media buyers. Assignments in audience research, including understanding uses of Arbitron, identifying media that reach definitive target audiences and using effective media mixes. Prerequisite(s): MKTG 3650 and junior standing, or consent of department. (Same as JOUR 4040.)
4120. Consumer Behavior. 3 hours. A survey of consumer decision making and behavior with selected applications in market segmentation, marketing communications and marketing management for consumer products. Topics include consumer behavior models; consumer decision making process; internal influencing forces of motivation, perception, learning, personality, lifestyle and attitudes; external influencing forces of culture, subculture, demographic, social class, reference group and household. Prerequisite(s): MKTG 3650.
4140. Credit Management. 3 hours. Consumer and commercial credit; economic and social impact of credit; state and federal legislative developments; credit management in retail and commercial firms. Prerequisite(s): MKTG 3650 and FINA 3770.
4260. Physical Distribution. 3 hours. Analysis and design of integrated distribution systems; transportation, warehousing, inventory control, material handling and packaging, and plant and warehouse locations; trade-off alternatives. Prerequisite(s): MKTG 3650.
4280. International Marketing. 3 hours. Development of world markets, methods of marketing promotion and international marketing management. Prerequisite(s): MKTG 3650.
4520. Channels of Distribution. 3 hours. A comprehensive study of marketing channels. Topics include meaning and scope of marketing channels and economic justification for their existence; channel design and selection; channel management with respect to channel leadership, establishing and promoting common objectives and policies among channel members, and promoting cooperation and minimizing destructive conflict. Prerequisite(s): MKTG 3650.
4600. Retailing. 3 hours. Principles and methods; store location and layout; sales promotion; buying and pricing; personnel management; credit; stock control. Prerequisite(s): MKTG 3650.
4610. Industrial Marketing. 3 hours. Principles of industrial marketing; the marketing of products and services to government, institutions and commercial organizations; differences between consumer marketing and industrial marketing in the areas of buyer behavior, marketing mix decisions and marketing research. Prerequisite(s): MKTG 3650.
4650. Sales Management. 3 hours. Policy matters; product planning; distribution policies and pricing; sales promotion; organization and management of the sales force; control of sales operation. Prerequisite(s): MKTG 3650.
4660. Retail Buying. 3 hours. An exploration of the buying function and differences in buyers' responsibilities in various types of merchandising organizations. Topics include buying-selling cycles, stock and merchandise assortment planning (especially with computers), merchandise resources, vendor relations, negotiating, pricing, and the development of import marketing programs. Prerequisite(s): MKTG 3650 and 4600. (Same as SMHM 4660.)
4700. Marketing Research. 4 hours. (3;1) An overview of methods and techniques for the collection, recording, analysis, interpretation and presentation of marketing data to aid marketing decision making in organizations. Topics include use of library and other secondary sources of information, experimental research in marketing, survey research and the design of questionnaires, fundamentals of sampling, and data analysis. Use of microcomputer software packages is emphasized. Prerequisite(s): MKTG 3650 and concurrent enrollment in MSCI 3710.
4750. Professional Services Marketing. 3 hours. An examination of the selection, application and monitoring of marketing techniques in professional service organizations. Focus includes review of ethical parameters; challenges in adjusting marketing techniques to the needs of the service organization. Prerequisite(s): MKTG 3650.
4800. Internship. 3 hours. Supervised work in a job related to student's career objective. Prerequisite(s): student must meet the employer's requirements and have consent of the department chair. Pass/no pass only.
4880. Marketing Management. 3 hours. Application of marketing concepts and analytical techniques to identify, analyze and make strategic and tactical marketing decisions, and to understand the effects of these decisions. Prerequisite(s): MKTG 3650 and MSCI 3710.
4890. Problems in Marketing. 3 hours. Capstone case course for marketing majors. Integration of major marketing decisions in industrial and consumer organizations. Prerequisite(s): MKTG 4700 and 4880. Must be taken during graduating semester.
4900. Special Problems. 1-3 hours each.
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