4040. Advertising Media and Marketing Strategy. 3 hours. Modern print- and time-buying procedures important to media salespeople, as well as to advertising agency media buyers. Assignments in audience research, including understanding uses of Arbitron, identifying media that reach definitive target audiences and using effective media mixes. Prerequisite(s): JOUR 2010 or consent of department. (Same as MKTG 4040.)
4050. Advertising Copywriting. 3 hours. Advertising strategy and execution (writing) for print, broadcast and other media. Prerequisite(s): JOUR 3010 (may be taken concurrently); or consent of department.
4055. Broadcast Advertising. 3 hours. (3;2) Writing television and radio scripts, followed by actual production of the scripts in a television studio and a sound recording studio. Lectures cover writing, preproduction, production and examples of radio and television commercials. Prerequisite(s): JOUR 4050, junior standing and consent of department.
4060. Case Studies in Advertising Administration. 3 hours. Advertising policy; strategy formulation and implementation; creative and media decision making structure and procedure; advertising and marketing mix coordination; professional client, agency, media and collateral systematization; consumer, retail, industrial and institutional applications; current industry dynamics, controversies, trends and implications. Prerequisite(s): JOUR 4040 and 4050, or consent of department.
4070. Advertising Campaigns. 3 hours. Role of the advertising agency. Factors in an advertising campaign. Creation of an advertising plan and creation of a campaign from scratch, bringing together skills and knowledge from all other advertising courses. Presentation of a campaign. Prerequisite(s): JOUR 4040 and 4050.
4090. Advertising Practicum. 3 hours. Supervised off-campus advertising work experience in Denton, Dallas and Fort Worth areas offered to selected advertising majors. Students must apply for practicum in advance and are assigned only if they meet standards set by the department. Prerequisite(s): JOUR 4070 or consent of department. Students may not earn credit for both JOUR 4090 and 4800.
4100. Supervising School Publications. 3 hours. For journalism teachers who plan to supervise high school or college newspapers, yearbooks and magazines; teaching of basic journalism courses, staff organization, editorial supervision, advertising sales, business management, promotion and production; school publications and school administration. Prerequisite(s): JOUR 2320 or consent of department.
4200. Microcomputer Applications in Journalism. 4 hours. (3;4) Microcomputers in newspaper and magazine production, advertising and public relations. Experience with software tools in word processing for typesetting, desktop publishing, advertising production and public relations communication. On-line data applications for reporting, advertising, public relations and publications. Journalistic applications of project management, telecommunications and database publishing. Prerequisite(s): CSCI 1100 or proficiency, and consent of department.
4210. Topics in Journalism and Mass Media. 3 hours. Rotating Topics. Representative topics include sports writing, direct advertising, minorities in the media, ethics, international communication, and public relations/advertising research. May be repeated for credit as topics vary. Prerequisite(s): consent of department.
4310. Creative Writing. 3 hours. Various forms of creative writing; short story. Prerequisite(s): consent of department. Offered in alternate years.
4321. Opinion Writing. 3 hours. Writing for the editorial page: editorials and columns. Writing critical reviews of literature, performing arts and the visual arts. Emphasis on editorials, book reviews and theatrical, musical, dance, film and television performances. Prerequisite(s): JOUR 2320 or consent of department.
4330. Broadcast News. 3 hours. (2;3) Gathering, preparation and presentation of a generic broadcast news product. Prerequisite(s): RTVF 2250 or 2350, JOUR 2310, successful completion of ATTD 1100 (Basic Facility in Typewriting) or equivalent or passing of typewriting proficiency examination, and consent of department. (Same as RTVF 4330.)
4410. Reporting of Public Affairs. 4 hours. (3;4) Police, court, political and governmental news with typical practical news assignments; background and practice in writing specialized stories typically covered in the average small American city. Prerequisite(s): JOUR 2320.
4420. Public Relations. 3 hours. Principles, techniques and ethics used in planning programs for businesses, schools, colleges, churches and civic associations. Public relations cases are studied.
4450. Case Studies in Public Relations. 3 hours. Application of public relations principles to cases and problems; analysis of case histories; emphasis on planning and execution of public relations activities, fact- finding, research, public(s) objectives and evaluation of programs. Prerequisite(s): JOUR 4420.
4460. Public Relations Communication. 3 hours. Writing, editing and producing a wide range of public relations communications materials. Emphasizes use of microcomputers and laser printer in typographic and graphic design and production. Prerequisite(s): JOUR 2320, 3320, 4200 and 4420.
4480. Public Relations Practicum. 3 hours. (0;0; practicum) Supervised experience with public relations firms and departments of organizations. Students must apply for the practicum in advance and are assigned only if they meet standards set by the department.
Prerequisite(s): JOUR 3320, 4420 and 4460. Students may not earn credit for both JOUR 4480 and 4800.
4510. Newspaper Management, Problems and Ethics. 3 hours. Ethical and financial problems in editing and managing a newspaper; press freedom, ethics and law; newspaper financing, cost of publication, accounting, plant management and circulation. Prerequisite(s): JOUR 2320.
4620. Mass Communication Law. 3 hours. Legal and ethical problems of mass media: court systems, case procedures, First Amendment concerns, libel, privacy, free press and fair trial, reporting privileges, advertising and public relations law and regulation, pornography, broadcasting regulations, media concentration, media competition and copyright.
4700. Staff Photography. 3 hours. Students assigned to positions on publication staff; professional camera equipment, processing techniques and shooting methods. Laboratory hours fluctuate to fit times of events to be photographed and publications deadlines. Prerequisite(s): JOUR 2700 and 3700.
4720. Digital Photography. 3 hours. (3; 3-6) Digital photography examines the photographic "digital chain": capture, input, manipulation, output and storage of images. Darkroom tasks such as cropping, dodging, burning and color balancing will be performed digitally. Basic software will be taught to provide sufficient skills to produce digital photo essay pages. Group projects will be put on the World Wide Web. The major emphasis is the prepress handling of photographs and creation of visual communication materials appropriate for various types of publications including on-line. Ethical and legal concerns involved in working with digital images will be addressed. Prerequisite(s): CSCI 1100 (or proficiency); JOUR 2700 and 3700 or ART 3550.
4750. Color Press Photography. 3 hours. (3;3) Personalized instruction in color photography for publications. Students shoot and process transparencies and negatives and produce prints from both processes. Emphasis is placed on magazine and newspaper photographs. Students purchase their own supplies. Prerequisite(s): JOUR 3700 or consent of department.
4800. Professional Internship. 3 hours. Practical experience through full-time employment under the supervision of a professor and a professional in the office involved. Prerequisite(s): consent of department. Must be arranged in advance of enrollment. Limit of 3 hours of credit. Different sections scheduled for advertising, news, photojournalism and public relations internships. Advertising students may not receive credit for both JOUR 4090 and 4800. Public relations students may not receive credit for both JOUR 4480 and 4800. Broadcast news students may not receive credit for both JOUR 4800 and RTVF 4480.
4820. History of American Media. 3 hours. Main trends, economic, social, political and technological factors and people that produced the institutions and traditions of the American mass media; emphasis on the changing roles of media and the impact of new communications technology in the 20th century.
4850. Magazine Production. 3 hours. History of American magazines; production sequence of a publication, composition and printing methods, layout problems, writing to fit, cost-quality factors, rewrite, copy reading, styling, writing, titles, blurbs, captions and fitting galleys into layouts. Prerequisite(s): JOUR 3320 or consent of department.
5010. Reporting Practices. 3 hours. A concentrated study of the principles, practices and ethics of reporting and writing news under the pressure of deadlines to develop news judgment, craftsmanship and ability to handle complex news stories. Student work is subject to classroom analysis and criticism. This course prepares students lacking strong journalistic backgrounds for advanced professional courses and may be counted as part of a graduate program in fields other than journalism.
5020. Editing Practices. 3 hours. A concentrated study of the principles and practices of handling copy for print news media, including copy editing, headline writing, design and layout of newspapers and other printed materials, newspaper style, photo editing, the news wire services, and electronic and cabletext editing. Students receive practical experience in the functions of a copy editor. This course prepares students lacking strong journalistic backgrounds for advanced professional courses and may be counted as part of a graduate program in other fields. Prerequisite(s): JOUR 5010 or consent of department.
5040. Studies in the Mass Media. 3 hours. A seminar devoted to the investigation, analysis and discussion of significant contemporary issues in mass communication. Prerequisite(s): consent of department.
5050. Readings in Mass Communication. 3 hours. Study of leading bibliographical tools in mass communication, reading of biographies and analysis of the field. Chief aim of the course is becoming acquainted with a large number of books related to mass communication. Three hours per week given to book reports.
5100. Case Problems in Public Relations. 3 hours. Study of public relations trends and principles and how they relate to cases involving organizations and institutions in the profit and non-profit sectors. Attention to the use of proper public relations tools in meeting the needs of each organization's public.
5150. International Mass Communication. 3 hours. Study of mass communication media throughout the world, with special attention to press and broadcast systems, the sources and flow of international news, and problems of world communication. (Same as RTVF 5460.)
5200. Public Opinion and Propaganda. 3 hours. Public opinion and its role in modern society. The significance of propaganda in politics and war during the current century.
5250. Research Methods in Mass Communication. 3 hours. Study of tools and techniques of research used in the mass media. Bibliographical method, historical and sociological investigation, and quantitative and qualitative analysis.
5300. Theories of Mass Communication. 3 hours. Theoretical approaches to communication; examination of the developing
literature in this field, including the contributions of social scientists and others; special problems in communications research.
5350. Seminar in Journalism and Mass Communication. 3 hours. Extensive readings, analysis and discussion of significant topics not covered by course offerings. Topics include impact of new technology on the mass media, ethical problems in the mass media, economic problems in media development. Prerequisite(s): consent of department. May be repeated for credit as topics vary.
5500. Advertising Studies. 3 hours. Managerial use of advertising policy and techniques to systematically research, develop and evaluate current industry issues. Research project chosen from area of student's major interest. Prerequisite(s): consent of department. (Same as MKTG 5500.)
5800. Professional Internship. 3 hours. Practical experience in areas of journalism through an arranged internship under the instruction and supervision of the major professor and a designated professional of the office involved. Different sections scheduled for each of the following internships: advertising, news-editorial, photojournalism and public relations. Prerequisite(s): consent of department. Normally, no more than 3 hours may apply toward the master's degree.
5900-5910. Advanced Problems in Journalism. Variable credit. Maximum of 6 hours credit. Individual investigations of current problems in such areas as ethics of mass communication, reporting, editing, international communication, newspaper or magazine publishing, advertising, photojournalism and journalism education.
5950. Master's Thesis. 3 or 6 hours. To be scheduled only with consent of department. 6 hours credit required. No credit assigned until thesis has been completed and filed with the graduate dean. Continuous enrollment required once work on thesis has begun. May be repeated for credit.
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