2650. Global Marketing Concepts. 3 hours. Introduction to the multicultural and multiracial world from a marketing perspective. Course is intended to provide useful tools for assessing and addressing diversity in the business and marketing environment. Cannot be used to meet business foundation, business professional field, or business supporting field requirements.
3010. Professional Selling. 3 hours. Professional selling principles and practices for industrial and consumer goods. Topics include identification and qualification of customers, developing and delivering high quality presentations, communication and persuasive theories and techniques, the sale of services, and the ethics of selling. Students develop and deliver simulated sales presentations. Open to all majors.
3650. Foundations of Marketing Practice. 3 hours. Survey of marketing concepts and practices and overview of the range of activities performed by marketing managers. Topics include the identification of market opportunities, strategic marketing planning, product/service development and management, price setting and management, establishing and managing distribution channels, and structuring promotional programs. Prerequisite(s): junior standing.
3660. Advertising Management. 3 hours. Advertising for business executives; creation of primary demand, stimuli, promotional programs, media selection, appropriation and evaluation. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
3700. Marketing Tools and Skills. 3 hours. Practical application of tools used by managers in marketing decision making. Students learn to conduct market opportunity analysis, market segmentation analysis, market position analysis and customer analysis. Tools emphasized include spreadsheet modeling, database, presentation graphics, basic forecasting techniques and marketing math. "Mini" cases, problems and exercises illustrate applications. Students learn to use secondary data sources. Prerequisite(s): concurrent enrollment in MKTG 3650.
3710. Marketing Research and Information Technology. 3 hours. Examination of marketing information technologies and marketing research. Students learn why and when to do marketing research, the types and sources of primary and secondary data available, methods for collecting data, the construction of data gathering instruments (e.g. questionnaires), the use of measurement scales, basic sampling, and data analysis techniques. Class emphasizes the use of secondary data sources, especially on-line, electronic sources of marketing information. Prerequisite(s): MSCI 3700 and MKTG 3700 (may be taken concurrently).
3880. Personal Professional Development. 1 hour. Emphasis is on career development including preparation of professional resumes, developing interviewing skills, and utilizing UNT Placement Office facilities and services. Guest speakers from various industrial settings familiarize students with professional opportunities in marketing. Prerequisite(s): Must be completed prior to enrollment in MKTG 4890.
4120. Consumer Behavior. 3 hours. A survey of consumer decision making and behavior with selected applications in market segmentation, marketing communications and marketing management for consumer products. Topics include consumer behavior models; consumer decision making process; internal influencing forces of motivation, perception, learning, personality, lifestyle and attitudes; external influencing forces of culture, subculture, demographic, social class, reference group and household. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
4140. Credit Management. 3 hours. Consumer and commercial credit; economic and social impact of credit; state and federal legislative developments; credit management in retail and commercial firms. Prerequisite(s): junior standing.
4260. Global Logistics Management. 3 hours. Analysis and design of domestic and international logistics systems. Topics include transportation, warehousing, inventory control, materials handling and packaging, and plant and warehouse locations. Emphasis on concepts and practices that provide firms with global competitive advantage. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650) or consent of department.
4280. Global Marketing Issues and Practice. 3 hours. Students examine marketing decision making in an international context. Course emphasizes issues and concepts relevant to firms competing in the global market place, including problems and opportunities arising from the economic, legal/political, sociocultural, geographic and technological environments. Specific topics include multinational distribution, international product adaptation and cross-cultural consumer behavior. Requires a project emphasizing using and refining secondary data collection skills. Students may be required to work in a group context. Prerequisite(s): MKTG 3650. Credit not awarded for both MKTG 2650 and MKTG 3650.
4520. Strategic Marketing Channels. 3 hours. An examination of strategic issues involved in managing marketing channels. Topics include channel design and selection; channel management with respect to channel leadership, establishing and promoting common objectives and policies among channel members, and promoting positive channel relationships. Special emphasis given to evolving technological issues in channel selection and management, and relationship marketing. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
4530. Global Distribution Alliances and Partnerships. 3 hours. A comprehensive inquiry into the use of strategic alliances and other collaborative distribution relationships for global competitive advantage. Special attention is afforded to resource and technology interdependencies, exchange governance mechanisms and relationship benchmarking. Students are introduced to the economies of business relationships and networks, and are charged with critically assessing how these economies can be used to capitalize on market entry and expansion opportunities. Course requires students to prepare and present a case study of a real-world distribution alliance or partnering arrangement. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
4560. Business Transportation Management. 3 hours. Principles of transportation covering the role of transportation systems; environmental and economic impacts; modal components; managerial and economic aspects of the various modes, with applications to both domestic and international operations. Prerequisite(s): MKTG 3650 and 4260.
4600. Retailing. 3 hours. Principles and methods; store location and layout; sales promotion; buying and pricing; personnel management; credit; stock control. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
4620. Technology-Based Direct Response Marketing. 3 hours. Direct response marketing to businesses and consumers is increasingly important. Emphasizes the use of technologies to market to customers through the World Wide Web, interactive television, computer software, electronic kiosks and showrooms, and direct mail. Students develop a World Wide Web page for a firm as a project. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
4630. Strategic Retailing Issues. 3 hours. An examination of the broader trends in markets, globalization, technology, finance, and human resources impacting retail decisions. Using studies of actual firms, current articles, and cases, students develop a strategic focus to corporate policies, resource allocations, customer markets and the competitive environment. Particular attention is given to technological advancements in areas of the World Wide Web, VSAT and terrestrial telecommunications. Prerequisite(s): MKTG 3650 and MKTG 4600 or consent of department.
4650. Sales Management. 3 hours. Policy matters; product planning; distribution policies and pricing; sales promotion; organization and management of the sales force; control of sales operation. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
4710. Advanced Marketing Research. 3 hours. Limited to students with superior academic standing and requires the recommendation of marketing faculty. The course involves conducting a complete semester-long market research project with a business client. Student teams identify the client's information needs and the appropriate sources of data, design the data collection instrument, select an appropriate sample, implement the data collection process, analyze the data, write and present a "consultant's report." Involves extensive use of statistical and graphics software and packages. Prerequisite(s): MKTG 3710 and consent of department.
4750. Marketing of Services. 3 hours. An examination of the selection, application and monitoring of marketing services. Focuses on challenges in adjusting marketing techniques to meet the service needs of organizations. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
4800. Internship. 3 hours. Supervised work in a job related to student's career objective. Prerequisite(s): student must meet the employer's requirements and have consent of the department chair. Pass/no pass only.
4810. Special Topics in Marketing or Logistics. 3 hours. Investigation, analysis and discussion of a variety of topics that are important in marketing and logistics. Topics may include transportation, logistics, distribution and channel management, product development and management, sales management, consultative and team selling, promotion, market segmentation and opportunity analysis, and strategic pricing. Prerequisite(s): completion of 9 hours of upper-division marketing courses.
4860. Advanced Logistics Management. 3 hours. Application of logistics decision-making tools and skills as they apply to inventory, transportation, and warehouse management. Course stresses hands-on application of analytical tools useful in logistics; analysis of the characteristics of logistics system elements and their interrelationships within a company; developing skills to analyze technical logistics problems; and developing executive-level communications skills leading to the concise statement of problems and proposed solutions. Prerequisite(s): MKTG 4260.
4880. Advanced Marketing Management. 3 hours. Application of concepts, tools and procedures employed by practicing marketing managers. Specific attention is given to product development and management, promotion development and management, channel selection and management, physical distribution management, and price setting and management. Students acquire skills in the essentials of case analysis and presentation of analysis results in written and oral formats. Oral presentations are made using electronic media. Groups may be required for case work. Prerequisite(s): MKTG 3700 and MKTG 3710.
4890. Applied Marketing Problems. 3 hours. Capstone marketing course. Students prepare a comprehensive written marketing plan. Students develop skills in defining marketing problems and opportunities, and then generate strategies and action plans leading to a comprehensive marketing program. Requires a written marketing plan and oral presentation of the salient points of this plan using electronic media. Group work may be required for aspects of the marketing plan. Prerequisite(s): MKTG 4880 and graduating senior status.
4900. Special Problems. 1-3 hours each.
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