Marketing

Master’s and Doctoral Programs

Graduate opportunities

The University of North Texas’Department of Marketing and Logistics offers programs that are attuned to the business arena in the Dallas-Fort Worth region and across the nation. Our advantages include:

• Premier faculty from leading national universities
• The flexibility to pursue a Master of Business Administration degree as either a full-time or a part-time student
• A curriculum that provides you superior theoretical foundation and research skills, and ensures timely completion of course work
• The best computer facilities and technical support in the region
• Electronic classrooms and multimedia-aided teaching
• Mentoring by graduate faculty on theoretical and applied research leading to journal publications while pursuing a doctoral degree

Our M.B.A. degree with a concentration in Marketing supplies an excellent basis for analytical decision making that helps increase your earning power and qualifies you for executive and/or management positions. This degree can be completed within two years.

The Doctor of Philosophy degree in Business with a concentration in Marketing opens other opportunities that you may not have considered. Most doctorate degree holders become professors at universities or colleges. Professors with marketing backgrounds are in high demand. Still others become professional researchers analyzing marketing methods.

Gain new perspectives

Faculty-driven research within our department has focused on advertising, sales promotion, corporate image, internet marketing, positioning and services marketing. Other research projects have been sponsored by:

• DHL
• The EdVenture Partners/General Motors Marketing Internship Program
• IBM
• Lockheed Martin Aeronautics Company
• The Texas Logistics Education Foundation
• The Texas Motor Transportation Association

This research allows faculty members to share with you an in-depth understanding of the industry.

Our students have highly diverse education and work experiences. A significant number are employed full time at corporations in the Dallas-Fort Worth region. These connections provide additional insights into business.

The College of Business is accredited by AACSB International – the Association to Advance Collegiate Schools of Business (777 South Harbour Island Blvd., Suite 750, Tampa, Fla. 33602-5730, telephone 813-769- 6500). This distinction means we meet or exceed strict academic standards for excellence in education. We are also one of the nation’s 20 largest business schools.

GetEducated.com recognized our online Master of Business Administration degree in Marketing as a best buy.

Facilities

Our campus reflects the university’s commitment to developing future business leaders. The new 180,000-square-foot Business Leadership Building contains 24 classrooms of various sizes and offices for faculty, staff and doctoral students. Student learning is enhanced with interior and exterior spaces such as a café, tutor rooms, team study rooms, a state-of-the-art general access computer lab and outdoor terraces.

Attending UNT

Admission requirements

M.B.A. program

You must meet the admission requirements of the Toulouse Graduate School as well as the following program requirements:

• Satisfactory scores on the GMAT (No minimum score is required.)
• A 600- to 700-word essay about events, experiences and qualifications that distinguish your candidacy
• A résumé with education and work experience
• Two letters of recommendation

Visit www.cob.unt.edu/programs/masters/admission.phpto contact an advisor for additional information and deadlines related to admission.

Ph.D. program

You must meet the admission requirements of the Toulouse Graduate School as well as the following program requirements:

• Three Doctoral Applicant Evaluation Forms or three letters of recommendation from college professors or professional colleagues familiar with your academic record
• An essay stating your reasons for pursuing doctoral study, personal objectives and career plans
• A résumé or curriculum vitae

Satisfying these criteria does not guarantee admission to the doctoral program. All documents undergo a stringent review process. The Director of Ph.D. Programs and Research will notify you if you have been accepted into the program.

For graduate school requirements and possible exceptions, visit gradschool.unt.edu.

Degree requirements

M.B.A. degree

• Up to a maximum of 18 credit hours of background courses may be necessary based on your prior academic background
• 18 credit hours of M.B.A. core courses
• 18 credit hours of professional field courses

Ph.D. degree

• 9 credit hours of foundation courses
• 9 credit hours of advanced research courses
• 12 to 15 credit hours of marketing theory and practice courses
• 9 to 12 credit hours in a supporting field
• Written and oral comprehensive examination
• Doctoral dissertation

Financial assistance

We frequently employ students as graduate assistants to faculty members. If selected, you’ll assist a faculty member with administrative, teaching and/or research tasks. These part-time positions provide employment for 10 to 20 hours per week. An out-of-state tuition waiver may be granted for a 20-hour position. Graduate assistants are required to be enrolled in a minimum of 9 credit hours per semester.

You may also be eligible for federal financial aid while pursuing your graduate degree. Information about federal aid may be obtained by calling 940-565-2302 or visiting financialaid.unt.edu.