Future Consumers Weigh in on Hybrid Vehicles: A Look at College Students' Opinions and Knowledge, The Eagle Feather

2007 Issue

Table of Contents | Editorial Board | Review Acknowledgements

Future Consumers Weigh in on Hybrid Vehicles:
A Look at College Students' Opinions and Knowledge

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Author: Nicole LeAnn Obregon
Faculty Mentor:
Paul Hudak, Department of Geography, College of Arts and Sciences
Department:
Department of Geography, College of Arts and Sciences & Honors College
Bio:
Nicole Obregon is currently a senior at the University of North Texas. She is majoring in geography and is an active member of the Honors College. She has presented her research at University Scholars Day, Denton, TX, March 29, 2007 and at the Great Plains Honors Council, Oklahoma City, OK April 20-22, 2007. She has served on the Executive Board for Talons as the Treasurer since Spring 2006. She is the Bonfire Committee Head for fall 2007. Currently she works at Denton County as a GIS (Geographic Information Systems) Intern. She plans to graduate in May 2008 and intends to pursue a graduate degree.

Abstract:
In order to gauge the attitudes of college-age students toward hybrid vehicles, the researcher conducted a series of surveys in the spring of 2007. The surveys focused on both the students’ factual knowledge of hybrid technology and their personal opinions regarding hybrid vehicles currently on the market. The study revealed that attitudes held by the students differed between men and women and by age. The data also point to ways that hybrid vehicles might be more effectively marketed to younger consumer groups in order to increase use of this new technology.

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