Common Definitions

University publications

University publications (print or electronic) are any publications produced or paid for with funds administered by UNT, including grant, auxiliary, local and gift funds, as well as any other funds passing through university accounts. University publications are further defined as printed, photocopied, videotaped, desktop published or online media.

This policy also applies to clothing containing university trademarks and logos, and any use to which the indicia of the university, including the seal, the wordmarks, the lettermark or other trademarks or emblems of the university, may be put, whether produced internally or externally.

Any printed, videotaped or computer-generated piece that is intended for distribution to an external audience (including via the World Wide Web or another online service) and is represented as an official statement of or about UNT will be subject to the guidelines presented in this document. Official internal publications are also subject to the guidelines in the manual.

All media that are distributed via the World Wide Web must follow the web publishing policy (available at www.unt.edu/irc/policy/webpubr.htm) and should follow web publishing guidelines (www.unt.edu/irc/policy/webgdlns.htm). The senior director of academic computing may remove access to pages that do not comply with the web publishing policy or that violate the provisions of the university publications policy.

University publications may include stationery items, newsletters and magazines, brochures, postcards, books, fliers, posters, advertising, tracking slips, faxes, memos, web sites, plastic bags, banners, video, DVDs, CDs and Power Point publications. These items are required to have the wordmark on the front of the publication. It is encouraged that the wordmark be on tests, syllabi, lab workbooks, title pages, report covers and any other internal publications.

Accuracy in communication

It is the responsibility of all individuals creating publications on behalf of the university and its units to communicate responsibly. Information distributed by university representatives must hold to the highest level of accuracy in content and reflect institutional guidelines in format, style and design as a means of strengthening UNT’s identity as an institution.

Service departments named in this policy will assist where possible in an effort to ensure accuracy. However, university units that originate publications and media of all kinds retain primary responsibility for the accuracy of the information presented. Each time publications are revised, information must be rechecked for accuracy.

Mailed publications

All publications intended for mailed distribution are required to carry a return address. Postal regulations require the first line of the address to be "University of North Texas." No departmental artwork or logos may appear in the area of the return address. Publications that will be distributed by some other means are required to carry some form of address or telephone number at which the author or department represented can be reached.

 

WORDMARK (defined)

A wordmark is a name presented in a specific form. It is the most readily identifiable element on official university and system publications. All university, UNT Dallas Campus and UNT System-level publications must carry the appropriate wordmark.

LETTERMARK (defined)

The UNT lettermark is an important element in our visual identity. It is the shorthand identifier for the University of North Texas. UNT is well known in our region and the state and recognized in other areas of the country. However, not everyone knows what UNT stands for. Using the lettermark and wordmark together ensures no misunderstanding of the reference to UNT.

TAGLINE (defined)

The university tagline - "Discover the power of ideas" - communicates, in just a few words, the university's heritage, personality and commitment to teaching and creating new knowledge. The tagline honors both our history as a teaching institution and our role as a research university.

UNIVERSITY AND SYSTEM SEALS (defined)

The university seal is reserved for the highest official communication of the university. The seal is a mark of guarantee; it is reserved for the most solemn and serious purposes of the institution. Use of both seals is regulated by the university creative director, who must give permission for their use.