The UNT Brand Identity
From its beginnings on the second floor of a hardware store on Denton´s square in 1890, the University of North Texas story unfolded over a century in rich and varied ways. In 2005, the UNT family took a Texas-sized step forward in telling their story.
After thousands of hours of research and refinement, a new UNT brand was unveiled. The identity package, developed from the ground up by several teams of talented people, offers key elements that can unify us all in telling the UNT story in graphics and words.
These graphics and words help tell our story professionally, clearly and consistently to others. You will find that the graphics were drawn for both academic and spirit use. What´s more, they restored UNT´s traditional colors of green and white. Among the words, you will find a UNT tagline, Discover the power of ideas; pride lines; and a UNT summary with key messages.
We launched the new brand identity on April 27 and more than 1,000 people participated. While the launch was fun and fanfare, now the real work begins.
Surely, more resources can bring the story to more people. But the story will remain vibrant if you collaborate in its telling. To that end, we´ve created this identity guide.
The power of our story will grow as the UNT family cares for its integrity; help us tell others how they, too, can discover the power of ideas.