The University of North Texas

Preferred brand

The University of North Texas, University of North Texas Dallas Campus and University of North Texas System wordmarks are the primary means by which we are recognized and the stacked wordmark and lettermark combination is preferred.

While the UNT lettermark (the letters UNT) is an important element of our visual identity, it is the shorthand used to identify the University of North Texas. UNT is well known in our region and the state and recognized in other areas of the country, but not everyone knows what UNT stands for.

Using the lettermark and wordmark together makes sure there is no misunderstanding about the reference to UNT. The combination also strengthens the lettermark, and with repeated use, eventually everyone who sees the letters UNT will know that they stand for the University of North Texas.

The stacked wordmark and lettermark combination is available in two formats: stacked and one-line.

The stacked stacked wordmark and lettermark combination is preferred, but you may use the one-line format to meet the requirements of your design.

You shouldn’t redraw, reproportion, or otherwise modify the stacked wordmark and lettermark combination.

The stacked University of North Texas, University of North Texas Dallas Campus and University of North Texas System stacked wordmark and lettermark combinations should not appear smaller than 1 1/4 inches in length and the one-line versions of the wordmarks should not appear smaller than 2 inches in length.

However, we encourage you to make the stacked wordmark and lettermark combination a larger element of your design. We want you to be proud that you are a part of UNT and share that pride through your publication or other materials. If you are unsure about how incorporate a wordmark into your design or how large it should be, contact the University Relations, Communications and Marketing Design Manager (940-565-2108) and we will be happy to provide guidance.

Basic guidelines when using the wordmark and lettermark combination

1. The stacked wordmark and lettermark combination should appear on the front of a publication**. The preference is that the wordmark and the lettermark appear together to give meaning to the lettermark.
2. There are no maximum size limits and we encourage you to make the stacked wordmark and lettermark combination as large as is feasible within your design. We also encourage you to take the following sizes into consideration when designing your materials to avoid problems. The UNT, UNT Dallas Campus and UNT System stacked wordmark and lettermark combinations should not be smaller than 1 1/4 inches in width on printed materials. The one-line versions of the stacked wordmark and lettermark combination should not be smaller than 2 inches in width. Exceptions to the minimum size may be granted for use on specialty items such as pens, lapel pins, etc.
3. The stacked wordmark and lettermark combination should always appear in UNT green, white or black. (UNT green is Pantone Matching System 356*. When printing on uncoated paper such as newspaper, use Pantone 355*). The stacked wordmark and lettermark combination should never be screened.
4. The stacked wordmark and lettermark combination should not be altered from its original form.
5. The stacked wordmark and lettermark combination should be printed on all university-funded publications and should appear in those publications that are sponsored by the university, even if funded by outside sources. For example, if the university helps sponsor an event on campus, the stacked wordmark and lettermark combination should be included on a sponsor listing page.
6. No other items should touch or be superimposed on the stacked wordmark and lettermark combination, and the stacked wordmark and lettermark combination may not be screened back.
7. Non-academic divisions, schools, colleges, offices, centers, departments and units are allowed to use the stacked university wordmark and lettermark combination in their logo, provided that the logo complies with the size and official color standards.
8. An area of free space surrounding the stacked wordmark and lettermark combination should be provided to provide visual impact and maintain legibility. Other graphic elements, such as typography, rules, pictures, etc., shouldn’t infringe upon this space because they would diminish the visual impact of the stacked wordmark and lettermark.
9. The stacked wordmark and lettermark combination should not be placed over photographs or busy backgrounds unless the area behind the wordmark and lettermark combination is clear, smooth or free of clutter.
10. The stacked wordmark and lettermark combination should not be rotated, stretched, rearranged or altered in any way other than proportional scaling and appropriate use of color.

*PANTONE® is the property of Pantone Inc. The colors shown on this page and throughout this style guide have not been evaluated by Pantone Inc. for accuracy and may not match the PANTONE® Color Standards. For accurate standards, refer to current PANTONE publications.

**University publications include stationery items, newsletters and magazines, brochures, postcards, books, fliers, posters, advertising, tracking slips, faxes, memos, web sites, plastic bags, banners, video, DVDs, CDs, and Power Point publications. These items are required to have the wordmark on the front of the publication. It is encouraged that the wordmark be on tests, syllabi, lab workbooks, title pages, report covers and any other internal publications.

Lettermarks

There are two lettermarks: academic version and the spirit version.

Academic lettermark

The academic version of the lettermark was developed for formal communication within the academic setting where it may be preferred over the bold spirit version. The academic version of the lettermark is on the university’s stationery and business cards.

Spirit lettermark

The spirit version of the lettermark was developed for daily use with internal and external audiences in mind. It is used when a more pronounced appearance is needed. It may be used in creating brochures and other print and electronic publishing.

The lettermark is also used by the UNT System.

It is recommended that the lettermark be used with the wordmark wherever possible to give meaning to our acronym.

Basic guidelines when using the lettermarks

1. The lettermark may not be used in lieu of the wordmark on publications.
2. The lettermark may only be reproduced in UNT green (Pantone 356*), black and white. When printing on uncoated paper such as newspaper, use Pantone 355*.
3. An area of free space surrounding the wordmark/lettermark must be provided to allow visual impact and maintain legibility. No other graphic elements, such as typography, rules, pictures, etc., should infringe upon this space.
4. Lettermarks should not be rotated, stretched, rearranged or altered in any way other than proportional scaling and appropriate use of color.

Combinations of wordmarks and lettermarks

Because the wordmark and lettermark combinations are preferred on all UNT publications, we have created graphics that combine both marks that can easily be added to designs. The wordmarks and lettermarks should always appear in green, white or black. The combinations below are "lock ups" ready for your use.

Stacked wordmark with spirit lettermark:

One line wordmark with academic lettermark:

Outline lettermark / stacked wordmark:

Outline lettermark / one line wordmark:

Double outline lettermark/ stacked wordmark:

Double outline lettermark / one line wordmark:

*PANTONE® is the property of Pantone Inc. The colors shown on this page and throughout this style guide have not been evaluated by Pantone Inc. for accuracy and may not match the PANTONE® Color Standards. For accurate standards, refer to current PANTONE publications.