Exhibit about UNT's branding process opens this month

Get a behind-the-scenes look at the creation of UNT's updated brand during an exhibit Aug. 29-Sept. 8 in the Union Gallery on the third level of the University Union.

Eric Ligon, associate professor of visual arts, and Keith Owens, assistant professor of visual arts, will display hundreds of sketches created as the branding process evolved.

Graphic design team members also included team leader Diana Bracken, UNT's creative director, and UNT graduates Kyle Poff and Kris Murphy. Early sketches include handwritten notations taken during meetings with Chancellor Lee Jackson, President Norval Pohl and other university officials.

"I personally found the process both challenging and rewarding," Owens says. "It was challenging in that it is always difficult to balance the various interests associated with large-scale institutional change, and it was rewarding in that the design team was able to arrive at a dynamic, visually memorable identity system for the university."

The updated brand — including a brighter shade of green, new eagle symbols and the tagline "Discover the power of ideas" — was unveiled in April. The new look is designed to capture the university's unique personality while preserving its traditions.

Gallery hours are 8 a.m. to 9 p.m. Mondays through Saturdays. An opening reception is scheduled for 7 to 9 p.m. Aug. 30.

BY ELLEN SCHROEDER eschroeder@unt.edu

Other featured articles in this issue

• New InHouse@UNT format to launch in September
• Administrators to propose 2 percent merit raise pools for UNT faculty and staff
• Regents to discuss campus plans for Denton and Dallas at August meeting
• UNT to use multimillion-dollar bequest to fund unique research of behavior analysis
• UNT opens Honors College for Fall 2005
• UNT summer commencement is Saturday
• About the commencement speaker
• UNT's First Flight Week, Howdy Week traditions continue this month
• Win a trip to Baton Rouge on UNT's Regal Eagle bus

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