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UNT competed against other universities across the country with enrollments of 20,000 or more. Each entry was evaluated by a panel of marketing, advertising and academic professionals, with judging based on overall creativity of the piece, marketing execution and the impact of the message. According to the Admissions Marketing Report, the best of show award was presented for "an entry that exhibited the highest production standards, creativity and professionalism, that captured the attention and admiration of panel judges, and that provided an exceptional contribution to the field of admissions marketing and advertising." All of the publications were produced by UNT's University Communications and Marketing office. "In these types of contests, UNT competes headlong with universities that use advertising agencies and production companies in the creation of their marketing materials," says Deborah Leliaert, UNT vice president for university relations and UNT System associate vice chancellor for communications and marketing.
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