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Admissions Marketing Report awards best of show title to UNT undergraduate viewbook
UNT publications won five awards from the Admissions Marketing Report, the benchmark publication of the admissions marketing field, including the best of show title for UNT's undergraduate viewbook.

In addition, UNT was given a gold award for its undergraduate high school poster, two silver awards one for print advertisements promoting UNT sports and athletics that appeared in The North Texan alumni magazine and the other for the UNT Dallas Campus web site and a merit award for The North Texan.

UNT competed against other universities across the country with enrollments of 20,000 or more. Each entry was evaluated by a panel of marketing, advertising and academic professionals, with judging based on overall creativity of the piece, marketing execution and the impact of the message.

According to the Admissions Marketing Report, the best of show award was presented for "an entry that exhibited the highest production standards, creativity and professionalism, that captured the attention and admiration of panel judges, and that provided an exceptional contribution to the field of admissions marketing and advertising."

All of the publications were produced by UNT's University Communications and Marketing office.

"In these types of contests, UNT competes headlong with universities that use advertising agencies and production companies in the creation of their marketing materials," says Deborah Leliaert, UNT vice president for university relations and UNT System associate vice chancellor for communications and marketing.

BY MICHELLE HALE
mhale@unt.edu
 

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