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When Marketing and Communications/Public Affairs and Information Services employees reported for work Sept. 3, they began the day working under a new name. Effective that day, the office name changed to University Communications and Marketing under the leadership of University Relations. The name change is the combined result of reorganization within the office and the need for the name to more accurately reflect the office's function. "We want the name to better explain what we do," says Marty Newman, executive director of University Communications and Marketing. "The public affairs and information services term is often related to government offices, and we have expanded beyond just providing information. We are involved with alumni relations, recruitment and retention of students, image building and the identity of the university, and internal and external communications in both print and electronic forms." The office reorganization was sparked by the appointment of former Associate Vice President for Marketing and Communication Deborah Leliaert to the new position of vice president for university relations. The addition of her new responsibilities required a shift in duties among other members of the office's management team. The office remains in its temporary home, on the fourth floor of the General Academic Building, and all phone and fax numbers and e-mail addresses remain the same. Those who received title changes in the Office of University Communications and Marketing include:
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