Marketing


Your future in Marketing

Do you possess strong leadership, analytical and organizational skills? Are you a persuasive and creative problem-solver? Then you should pursue a Bachelor of Business Administration degree in Marketing at the University of North Texas.

Marketers identify target audiences; gather market information; evaluate market information; develop products and services, pricing systems and promotional opportunities; and determine the most effective means of distribution.

Industries that depend heavily on marketing professionals are:

  • Banking
  • Nonprofits
  • Distribution and charities
  • E-commerce
  • Retailing
  • Fashion
  • Transportation
  • Music and entertainment
  • Travel

What we offer

In the Marketing program, we provide you a well-rounded, state-of-the-art education using a "learn today, apply tomorrow" classroom philosophy. Our rigorous curriculum teaches you to empathize with the customer and understand their motivations.

While pursuing your degree, you can apply to the professional selling concentration or earn certificates in e-commerce, new product development and retailing.

The professional selling concentration prepares you for a career in business-to-business selling, selling products and services in an industrial environment.

Our faculty members are outstanding professors, distinguished researchers and experienced professionals. They’ve been honored by the International Franchise Association Educational Foundation, the Marketing Management Association and the Academy of Marketing Science.

Their research has appeared in the Journal of International Marketing, Journal of Marketing Management and Journal of Marketing Research. Many have also held managerial positions and worked as consultants in the private sector.

You can network with marketing professionals by participating in the student chapter of the American Marketing Association, the ASCEND Pan Asian Leadership Student Chapter and the Mu Kappa Tau international marketing honor society.

A Residents Engaged in Academic Living Community (REAL Community) brings together business students who live on campus to enhance academic and social experiences.

We also sponsor several scholarships to help you pursue your degree.

The College of Business is one of the nation’s 20 largest business schools and accredited by AACSB International — The Association to Advance Collegiate Schools of Business (777 South Harbour Island Blvd., Suite 750; Tampa, Fla. 33602; telephone 813-769-6500). This distinction means the college meets or exceeds strict academic standards for excellence in education.

Our Business Leadership Building accommodates 8,000 students and promotes interaction among students, faculty and industry leaders. The building — which has Gold-level Leadership in Energy and Environmental Design certification for sustainability — contains 24 classrooms, team study rooms and a state-of-the-art general access computer lab.

What to expect

While pursuing your degree, you’ll take courses in:

  • The foundations of marketing practice
  • Global marketing issues and practices
  • Logistics and supply chain management
  • Marketing analytics
  • Marketing research and information technology
  • Personal professional development
  • Product planning and brand management
  • Marketing problems

In addition, you’ll enroll in four supporting classes based on your career interests. These courses include, but are not limited to, professional selling, advertising management, Internet marketing concepts and strategy, and channels of distribution.

For the professional selling concentration, an internship with a business-to-business sales force is required.

The Career Center, Learning Center and professional academic advisors are among the many valuable resources available to you at UNT. The Career Center can provide advice about internships, future employment opportunities and getting hands-on experience in your major. The Learning Center offers workshops on speed reading, study skills and time management. Academic advisors will help you plan your class schedule each semester.

How to enroll at UNT

High school students

We encourage you to fulfill the graduation requirements for the distinguished level of achievement under the Texas Foundation, Recommended or Distinguished Achievement high school program or the equivalent.

In your junior year, take the SAT or ACT and have your scores sent to UNT.

In your senior year, apply for admission at ApplyTexas.org by March 1 and request that your high school transcript be sent to the UNT admissions office.

Advanced Placement and International Baccalaureate courses can count toward college credit at UNT.

Transfer students

If you’re attending a Texas community college, you should consult our online transfer guides, the UNT Undergraduate Catalog and an academic counselor or advisor to review your degree plan. Proper planning will allow you to receive the maximum amount of transfer credits.

Our Transfer Center will help you make a successful transition to college life at UNT by connecting you with a peer mentor and other campus resources. Each year, 3,900 students transfer to UNT.