UNT Home | Undergraduate Majors and Interests | College of Business | Marketing
Psychology
emphasizes study of the individual.
Communication Design
emphasizes visual communication.
Journalism
(advertising) emphasizes writing skills.
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Undergraduate Majors and Interests
Do you possess strong leadership and organizational skills? Are you a persuasive and creative problem-solver? Do you have a good eye for design? Then you should pursue a Bachelor of Business Administration degree in Marketing at the University of North Texas.
Marketers identify target audiences; gather market information; develop products and services, pricing systems, promotional opportunities; and determine the most effective means of distribution.
Industries that depend heavily on marketing professionals are:
In the Department of Marketing and Logistics, we are dedicated to providing you a well-rounded, state-of-the-art education using a “learn today, apply tomorrow” classroom philosophy. Our rigorous curriculum teaches you to empathize with the customer and understand their motivations.
To get a competitive advantage over other job seekers, you can earn certificates in e-commerce, new product development and retailing while pursuing your bachelor’s degree.
Our faculty members are outstanding professors, distinguished researchers and experienced professionals. Many have held managerial positions and worked as consultants in the private sector. Their research has appeared in respected publications such as the:
Recognitions have been received from the International Franchise Association Educational Foundation, the Marketing Management Association and the Academy of Marketing Science.
You can network with professionals through the student chapter of the American Marketing Association. Other business-related student organizations include the:
Our Residents Engaged in Academic Living Community brings business students who live on campus together to enhance academic and social experiences. More information about the Business Community is at www.unt.edu/housing.
We also sponsor several scholarships to help you pay for your education. Information about these scholarships is at www.cob.unt.edu/students/scholarships.
The College of Business is one of the nation’s 20 largest business schools and is accredited by AACSB International — The Association to Advance Collegiate Schools of Business (777 South Harbour Island Blvd., Suite 750, Tampa, Fla. 33602-5730, telephone 813-769-6500). This distinction means the college meets or exceeds strict academic standards for excellence in education.
Our new, eco-friendly Business Leadership Building accommodates 8,000 students and promotes interaction among students, faculty and industry leaders. It contains 24 classrooms, team study rooms and a state-of-the-art general access computer lab. This building helps distinguish us as a leader in business education.
You will take courses in:
In addition, you will enroll in four supporting classes based on your career interests. These courses include professional selling, advertising management, internet marketing concepts and strategy, marketing rights and responsibilities, buyer behavior, new product development, marketing channels and strategic partnerships, retailing, e-commerce marketing tools and applications, applied marketing management, and internship in marketing.
Our Career Center and professional academic advisors are among the many valuable resources that are available to you at UNT. The Career Center can provide advice about internships, future employment opportunities and getting hands-on experience in your major. Academic advisors will help you plan your class schedule each semester.
We encourage you to fulfill the graduation requirements for the Recommended Program or the Distinguished Achievement Program in high school.
In your junior year, take the SAT or the ACT and have your scores sent to UNT.
In your senior year, apply for admission at www.applytexas.org by March 1 and request that your high school transcript be sent to the UNT admissions office.
Advanced Placement and International Baccalaureate courses can count toward college credit at UNT. For details, visit www.unt.edu/credit.
If you're attending a Texas community college, you should consult our Transfer Articulation web page, the UNT Undergraduate Catalog and an academic counselor/advisor to review your degree plan. Proper planning allows you to receive the maximum amount of transfer credits
Our Transfer Center will help you make a successful transition to college life at UNT by connecting you to a peer mentor and other campus resources. Each year, we welcome more transfer students than any other institution in the state. The center is in the University Union, Room 320. More information is at transition.unt.edu.