Marketing

Career potential

Marketing involves developing products and services that tap buyers' needs. Marketers identify target audiences and then develop products and services, pricing systems, promotional opportunities, and means of distribution.

Marketing professionals analyze market performance, conduct market research, develop and manage brands, work with advertising agencies, participate in trade shows, sell products to retail and business customers, and manage retail entities.

Industries that depend heavily on marketing professionals include:

• packaged consumer goods
• banking
• transportation
• travel
• hospitality
• fashion and accessories
• non-profit and charities
• music and entertainment
• distribution

UNT's Career Center can help you pursue your career. The center has information about jobs and employers, and the staff can help you with resume and letter writing, job search strategies, and interview preparation.

Majoring in Marketing

Students who major in marketing must be admitted to the College of Business, which is accredited by AACSB International - The Association to Advance Collegiate Schools of Business (777 South Harbour Island Blvd., Suite 750, Tampa, Fla. 33602-5730, telephone 813-769-6500). This accreditation means the college has satisfied strict academic standards for excellence in education.

As a marketing major, you will take courses in Fundamentals of Marketing Practice, Marketing and Money, Marketing Research and Information Technology, Global Marketing Issues and Practice, Logistics and Supply Chain Management, Product Planning and Brand Management, Marketing Problems and Personal Professional Development.

You will take four supporting classes that are based on your career aspirations or interests. These courses include Professional Selling, Advertising Management, Internet Marketing Concepts and Strategy, Marketing Rights and Responsibilities, Buyer Behavior, New Product Development, Marketing Channels and Strategic Partnerships, Retailing, E-Commerce Marketing Tools and Applications, Applied Marketing Management, and Internship in Marketing.

You may apply for and earn certificates in E-Commerce, New Product Development, and Retailing.

You are encouraged to can take advantage of student membership in the American Marketing Association. An AMA membership allows you to network with marketing professionals.

We recommend that you complete an internship for one semester. This internship will help you earn valuable work experience, increase your marketing knowledge and improve your employment prospects. The department requires that all internships be paid. UNT's Cooperative Education and Internships office can help you find an internship.

Preparing for UNT

If you are a high school student, we suggest you prepare for college by becoming computer proficient and taking:

• English … 4 years
• Math … 4 years
• Social science – economics, geography, government, history … 4 years
• Science … 3 years
• Foreign language … 3 years
• Fine arts … 1 year

You will need to take courses in most of these subjects under the university core curriculum required of all undergraduates, in addition to your major courses. You also should become familiar with word processing, spreadsheets and database management. While in high school, you should take courses that focus on oral and written communication and on quantitative skills.

Talk with your high school counselor about preparing for college, including the entrance exams (SAT Reasoning Test or ACT) that you should take during your junior year.

As a benefit for transfer students, UNT participates in the Texas Common Course Numbering System. This system makes it easier to transfer credits for general academic courses from one Texas institution to another.

If you're attending a Texas community college, you should consult the UNT Transfer Guide, the UNT Undergraduate Catalog and an academic advisor/counselor to discuss your degree plan. Proper planning will help you receive the maximum amount of transfer credits.

Charting your path with academic advising

Full-time staff advisors in the College of Business will help you each semester to select courses necessary to earn your degree. Faculty members are happy to provide career advice. The Department of Marketing and Logistics office is in the Business Administration Building, Room 236.

Curious about courses and other features of this major?
See the current catalog.