Marketing

Master’s and Doctoral Programs


Graduate opportunities

The University of North Texas’ Department of Marketing and Logistics offers programs attuned to the business arena in the region and across the nation. Our advantages include:

  • the flexibility to pursue a Master of Business Administration degree as a full-time or part-time student
  • a curriculum that provides superior theoretical foundation and research skills, and ensures timely completion of course work
  • electronic classrooms and multi-media-aided teaching
  • mentoring from faculty members on theoretical and applied research leading to journal publications while pursuing a doctoral degree

An M.B.A. degree with a concentration in Marketing develops your analytical decision making and helps increase your earning power in executive and management positions. It can be completed within two years. The online M.B.A. degree programs have been recognized by GetEducated.com as a best buy and ranked among the top 25 best value online M.B.A. programs in the nation by Business MBA.

The Doctor of Philosophy degree in Business with a concentration in Marketing allows you to pursue an academic career or to become a professional researcher analyzing marketing methods.

Gain new perspectives

Our faculty members research a wide range of topics including advertising, sales promotion, corporate image, Internet marketing, positioning and services marketing. Their research provides you an in-depth understanding of the industry. Their projects have been sponsored by DHL, the EdVenture Partners/General Motors Marketing Internship Program, IBM, Lockheed Martin, the Texas Logistics Education Foundation and the Texas Motor Transportation Association.

Among our professors is Nancy Spears who is a leading researcher of advertising. Her research has been published numerous times in the Journal of Advertising, Journal of Advertising Research and Journal of Current Issues and Research in Advertising, the three leading advertising journals.

Current marketing students have highly diverse education and work experiences. A significant number are employed full time at regional corporations and provide additional insights into business.

The College of Business is accredited by AACSB International – the Association to Advance Collegiate Schools of Business (777 South Harbour Island Blvd., Suite 750; Tampa, Fla. 33602; telephone 813-769-6500). This means we meet or exceed strict academic standards for excellence in education. We are also one of the nation’s 20 largest business schools.

The Business Leadership Building reflects our commitment to preparing future business leaders and promotes interaction among students, faculty and industry leaders. The facility — which has Gold-level Leadership in Energy and Environmental Design certification from the U.S. Green Building Council — contains 24 classrooms, team study rooms and a state-of-the- art computer lab.

Attending UNT

Admission requirements

M.B.A. program

You must meet the admission requirements of the Toulouse Graduate School as well as the following program requirements:

  • satisfactory scores on the GMAT (No minimum score is required.)
  • a 600- to 700-word essay about events, experiences and qualifications that distinguish your candidacy
  • a résumé with education and work experience
  • two letters of recommendation

Visit the College of Business website or contact an advisor for more information and deadlines.

Ph.D. program

You must meet the admission requirements of the Toulouse Graduate School as well as the following program requirements:

  • three Doctoral Applicant Evaluation Forms or letters of recommendation from professors or colleagues familiar with your academic record
  • essay stating your reasons for pursuing doctoral study, personal objectives and career plans
  • a résumé/curriculum vitae

Satisfying these criteria does not guarantee admission to the doctoral program. All documents undergo a stringent review process, and the Director of Ph.D. Programs and Research notifies candidates about acceptance into the program.

For graduate school requirements and possible exceptions, visit the Toulouse Graduate School's website.

Degree requirements

M.B.A. degree

  • Up to 18 credit hours of background courses (depending on your academic background)
  • 18 credit hours of M.B.A. core courses
  • 18 credit hours of professional field courses

Ph.D. degree

  • 9 credit hours of foundation courses
  • 9 credit hours of advanced research courses
  • 12 to 15 credit hours of marketing theory and practice courses
  • 9 to 12 credit hours in a supporting field
  • Written and oral comprehensive examinations
  • Doctoral dissertation

Financial assistance

We frequently employ students as graduate assistants to assist faculty members with administrative, teaching and/or research tasks. These positions provide employment for 10 to 20 hours per week. An out-of-state tuition waiver may be granted for a 20-hour position. Graduate assistants are required to be enrolled in at least 9 credit hours per semester.

You may also be eligible for federal financial assistance while pursuing your degree. Information about federal assistance may be obtained by calling 940-565- 2302 or visiting the Financial Aid website.