Marketing

Master’s and Doctoral Programs


Graduate opportunities

The University of North Texas’ Department of Marketing and Logistics offers programs attuned to the business arena in the region and across the nation. Our advantages include:

  • Flexibility to pursue a Master of Business Administration degree as a full- or part-time student
  • Curriculum that provides superior theoretical foundation and research skills and ensures timely completion of course work
  • Electronic classrooms and multi-media-aided teaching
  • Mentoring from faculty members on theoretical and applied research leading to journal publications while pursuing a doctoral degree

An M.B.A. degree in Marketing develops your analytical decision making and helps increase your earning power in executive and management positions. It can be completed in two years.

The online M.B.A. degree program has been named a best buy by GetEducated.com and ranked 15th in the nation by U.S. News & World Report.

A dual M.B.A./Master of Science degree option is also available. The option allows you to earn an M.B.A. in Marketing and an M.S. degree in Hospitality Management or Merchandising.

The Doctor of Philosophy degree in Business with a concentration in Marketing allows you to pursue an academic career or become a professional researcher analyzing marketing methods.

Gain new perspectives

Our faculty members research a wide range of topics from advertising to sales promotion to positioning and services marketing. Their research provides you an in-depth understanding of the industry and has been sponsored by — among others — DHL, IBM and Lockheed Martin.

Among our professors is Nancy Spears, a leading researcher of advertising. Her research has been published many times in the Journal of Advertising, Journal of Advertising Research and Journal of Current Issues and Research in Advertising, the three leading advertising journals.

Current marketing students have highly diverse education and work experiences. Many are employed full time at regional corporations and provide additional insights into business.

The College of Business is accredited by AACSB International — the Association to Advance Collegiate Schools of Business (777 South Harbour Island Blvd., Suite 750; Tampa, Fla. 33602; telephone 813-769-6500). This means we meet or exceed strict academic standards for excellence in education.

The Business Leadership Building promotes interaction among students, faculty and industry leaders. The building — which has Gold-level Leadership in Energy and Environmental Design certification for sustainability — contains 24 classrooms, team study rooms and a state-of-the-art computer lab.

Attending UNT

Admission requirements

M.B.A. program

You must meet the admission requirements of the Toulouse Graduate School and the following program requirements:

  • Satisfactory scores on the GMAT (No minimum score is required.)
  • A 600- to 700-word essay about events, experiences and qualifications that distinguish your candidacy
  • A résumé with education and work experience
  • Two letters of recommendation

Visit our website or contact an advisor for more information and deadlines.

Ph.D. program

You must meet the admission requirements of the Toulouse Graduate School and the following program requirements:

  • Three Doctoral Applicant Evaluation Forms or letters of recommendation from professors or colleagues familiar with your academic record
  • Essay stating your reasons for pursuing doctoral study, personal objectives and career plans
  • A résumé/curriculum vitae

All documents undergo a stringent review process, and the Director of Ph.D. Programs and Research notifies candidates about acceptance into the program.

For graduate school requirements and possible exceptions, visit the Graduate School website.

Degree requirements

M.B.A. degree

  • Up to 18 credit hours of background courses (depending on your academic background)
  • 18 credit hours of M.B.A. core courses
  • 18 credit hours of marketing courses

Dual M.B.A./M.S.

  • 18 credit hours of M.B.A. core courses
  • 12 credit hours of specialized business courses
  • 24 credit hours of hospitality management or merchandising courses

Ph.D. degree

  • 9 credit hours of foundation courses
  • 9 credit hours of advanced research courses
  • 12 to 15 credit hours of marketing theory and practice courses
  • 9 to 12 credit hours in a supporting field
  • Written and oral comprehensive exams
  • Doctoral dissertation

Financial assistance

We frequently employ students as graduate assistants to assist faculty members with administrative, teaching or research tasks. These positions provide employment for 10 to 20 hours per week. An out-of-state tuition waiver may be granted for a 20-hour position. Graduate assistants are required to be enrolled in at least 9 credit hours per semester.

You may also be eligible for federal financial aid while pursuing your degree. Information about federal assistance may be obtained at the Financial Aid website.