Marketing

Master’s Program

Opportunities for graduate studies

The University of North Texas' Department of Marketing and Logistics offers programs that are attuned to the business arena in the Dallas-Fort Worth region and across the nation. The master of business administration program in marketing provides you with the breadth of a traditional M.B.A. coupled with the ability to specialize in marketing. The curriculum is designed to provide you with an excellent conceptual foundation and managerial skills. You can choose a full-time or part-time program leading to the M.B.A.

Admission requirements

You must first meet the admission requirements of the Toulouse School of Graduate Studies. For graduate school requirements and possible exceptions, access the graduate catalog online at www.unt.edu/catalog . In addition, you must meet the admission requirements of the College of Business Administration's graduate programs. The college's graduate admission requirements can be found at www.coba.unt.edu.

Degree requirements

The M.B.A. program consists of 18 hours of core business courses and a minimum of 18 hours of professional field courses. The professional field in marketing includes an assortment of courses in the applications of contemporary marketing management principles and theories.

Background courses

The exact content of your program will depend on your academic background. Students without undergraduate business degrees will generally be required to complete courses in the following disciplines. However, each student's undergraduate degree program is evaluated on an individual basis to ensure she or he is prepared to enroll in core courses.

• ACCT 5020 Accumulation and Analysis of Accounting Data
• BCIS 5090 Introduction to Business Computer Information Systems
• BLAW 5050 Legal, Regulatory and Ethical Environment of Business
• DSCI 5010 Statistical Analysis
• ECON 5000 Economic Concepts
• FINA 5040 Introduction to Finance and Financial Mathematics
• MATH 1190 Business Calculus
• MGMT 5070 Management Issues
• MKTG 5000 Marketing Concepts

Core courses

M.B.A. core courses are designed to provide you with a cross section of skills common to all business disciplines. Courses in this core include:

• ACCT 5130 Accounting for Management
• BUSI 5190 Administrative Strategy
• DSCI 5180 Introduction to Decision Making
• FINA 5170 Financial Management
• MGMT 5140 Organizational Behavior and Analysis
• MKTG 5150 Marketing Management

Professional field courses

A professional field in marketing can be tailored to meet your specific interests and needs. You can choose from a variety of marketing courses. Available professional field courses include:

• LSCM 5300 Strategic Supply Chain Management - The distribution and logistics imperative is to achieve cost containment while delivering customer satisfaction. This course examines how channel integration fosters the coordination and systemization needed to maximize efficiency and produces the greatest net value for the customer.
• LSCM 5560 Strategic Logistics Management - This course examines the analysis of internal and environmental factors affecting logistical systems and operations. It focuses on the integration of transportation, inventory, facility location, informational flow, materials handling and packaging activities into a system for managing a physical flow of inbound and outbound products and materials in a global environment.
• MKTG 5200 Customer Behavior - In a marketplace increasingly characterized by enduring buyer-seller relationships, marketers must be acutely aware of the individual and organizational characteristics that foster brand loyalty and equity. The identification of changing trends in customer behavior as applied to domestic and global markets, consumer markets, business-to-business markets, institutional markets, nonprofit markets and governmental markets is critical for competitive success in today's dynamic markets and environments.
• MKTG 5250 Information for Strategic Marketing Decisions - This course provides an overview of methods for conducting market research. Research methodology topics covered include why and when to do marketing research; data types, sources and collection methods; sampling; and data analysis techniques.
• MKTG 5550 Decision Making in Global Markets - The first half of the 21st century will be characterized by significant shifts in the manufacturing, distribution and consumption of products and services. Significant sources of threats and opportunities, along with internal resources of a firm necessary for coping with opportunities and threats will form the core material of the course.
• MKTG 5600 Emerging Issues in Strategic Marketing - This course includes investigation, analysis and discussion of selected emerging problems, methods and concepts relevant to strategic marketing decision-making in dynamic markets and environments.
• MKTG 5800 Internship in Marketing or Logistics - The internship involves supervised work experience in a position related to your career objective that meets the department's internship requirements.
• MKTG 5850 Effective Marketing Planning in Dynamic Environments - Development of a strategic marketing plan for a specific product or service utilizing techniques and course information gained previously in the program is expected.
• MKTG 5900 Directed Study - You choose a problem and it is developed through conferences and activities under the direction of the instructor.

Financial assistance

The Department of Marketing and Logistics frequently employs M.B.A. students as graduate assistants to the faculty. If selected, you will be assigned to a faculty member to assist with administrative, teaching and/or research tasks. These part-time positions provide employment for 10 to 20 hours per week. An out-of-state tuition waiver may be granted for a 20-hour position. Graduate assistants are required to be enrolled in a minimum of three courses, for a load of 9 credit hours per semester.