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UNT Insider | August 2008 Issue | Ad Campaign

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UNT rolls out its new ad campaign

From InHouse, UNT's faculty and staff news source


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UNT is putting its best foot forward through a targeted brand and image ad campaign that will showcase the breadth of the university's programs, highlight our size and help increase UNT's profile nationally.


The campaign, which launched this month, is the first phase of a three-year plan designed to raise overall awareness about UNT and all that it has to offer. Through the campaign, the university is enhancing its image among business and opinion leaders, alumni, students and the community at large, as well as building a strong foundation of brand awareness.


"We're committed to telling the UNT story in every way we can," says Deborah Leliaert, vice president for University Relations, Communications and Marketing. "This new image campaign will help ensure that people throughout the Dallas-Fort Worth region and beyond know just how great UNT is."


The campaign will begin by telling people that UNT is the choice of more than 34,000 students and also will show people that students have the opportunity to earn a great education full of opportunity for a successful future. The campaign is designed to promote the university as a whole increasing the value of every UNT degree.


During the three years of the brand-focused campaign, the university expects to give target audiences a clear understanding of the breadth and depth of UNT's personality, programs and outreach.


The campaign involves a variety of media outlets, including print, broadcast and billboards:


Radio:

  • News/Talk (KRLD)
  • Sports/Talk (KTCK)
  • Classical (WRR)
  • Public (KERA)
  • Contemporary (KLUV)

Television:

  • Local station (WFAA)

Magazine:

  • Texas Monthly
  • D Magazine
  • D CEO

Newspapers:

  • Dallas Morning News
  • Wall Street Journal
  • Dallas Business Journal
  • Denton Record-Chronicle

Billboards:

  • Permanent and rotary billboards throughout the metroplex

DFW Airport display boards


Higher Education publications:

  • The Chronicle of Higher Education

Publications:

  • Student Paths
  • Hobson's College-Bound Hispanic Student Guide

Read other stories in this issue:


August 2008

About UNT Insider

The UNT Insider,
a monthly
e-newsletter, connects UNT alumni and others to the university by letting you hear directly from President Gretchen M. Bataille.

The UNT Insider is brought to you by the Office of the President in conjunction with the Division of University Relations, Communications and Marketing. Please send any comments or suggestions to president@unt.edu.