UNT rolls out its new ad campaign

From InHouse, UNT's faculty and staff news source

UNT is putting its best foot forward through a targeted brand and image ad campaign that will showcase the breadth of the university's programs, highlight our size and help increase UNT's profile nationally.

The campaign, which launched this month, is the first phase of a three-year plan designed to raise overall awareness about UNT and all that it has to offer. Through the campaign, the university is enhancing its image among business and opinion leaders, alumni, students and the community at large, as well as building a strong foundation of brand awareness.

"We're committed to telling the UNT story in every way we can," says Deborah Leliaert, vice president for University Relations, Communications and Marketing. "This new image campaign will help ensure that people throughout the Dallas-Fort Worth region and beyond know just how great UNT is."

The campaign will begin by telling people that UNT is the choice of more than 34,000 students and also will show people that students have the opportunity to earn a great education full of opportunity for a successful future. The campaign is designed to promote the university as a whole – increasing the value of every UNT degree.

During the three years of the brand-focused campaign, the university expects to give target audiences a clear understanding of the breadth and depth of UNT's personality, programs and outreach.

The campaign involves a variety of media outlets, including print, broadcast and billboards:

Radio:

• News/Talk (KRLD)
• Sports/Talk (KTCK)
• Classical (WRR)
• Public (KERA)
• Contemporary (KLUV)

Television:

• Local station (WFAA)

Magazine:

• Texas Monthly
• D Magazine
• D CEO

Newspapers:

• Dallas Morning News
• Wall Street Journal
• Dallas Business Journal
• Denton Record-Chronicle

Billboards:

• Permanent and rotary billboards throughout the metroplex

DFW Airport display boards

Higher Education publications:

• The Chronicle of Higher Education

Publications:

• Student Paths
• Hobson's College-Bound Hispanic Student Guide

Read other stories in this issue:

• President's Note
• Get ready for Homecoming, enter to win more green
• Moving Forward: Teach North Texas to fill critical need
• Discovery Park gets new leader
• College of Music adds to its jazz collection
• UNT music students teach aspiring mariachi players
• Faculty Focus: Richard Rogers and Paul Leung
• UNT Traditions: UNT's athletic legacy
• Featured Link: UNT rolls out new ad campaign
• Alumni association introduces new web site