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UNT Insider | December 2007 Issue | Case Study

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UNT student's case study to be published

From a UNT News Service press release

UNT student Berkeley Stone followed the old writer's adage, "Write what you know."

Stone, a senior merchandising major from Amarillo, recently learned that an original case study she co-authored with Dr. Dee K. Knight, associate professor of merchandising, will be printed in a Fairchild Publications textbook that is scheduled to be released in 2008.

Stone's case study, "The Outsider," is based on a real experience from her time working for a chain retailer. The company has a policy of promoting from within. However, when the store manager left, a replacement was hired from outside the company, and no internal candidates at that store or any other store in the chain were considered. The case study addresses the attitudes of the employees and suggests solutions for and alternatives to the hiring situation.

"Why wasn't their policy followed? Why didn't they offer to interview from other stores in the chain? It was a really good case," Knight says.

Stone, who is scheduled to graduate in December, originally wrote the case study for an assignment in her Advanced Merchandising Applications capstone course. Knight, who taught the course, challenged students to submit their cases for possible publication in the second edition of a textbook edited by Nancy J. Rabolt and Judy K. Miler. Believing she had a good case, Stone approached Knight about submitting it. After several rewrites, Knight and Stone sent the case to the editors, who reviewed and accepted it with only a minor revision.

"I'm so lucky that Dr. Knight was so supportive and encouraged me to get my work out there," Stone says. "It was a situation close and dear to my heart. To have it come to life like this is amazing."

UNT News Service Press Release
Mark Wright can be reached at mwright@unt.edu.

Read other stories in this issue:

December 2007

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