At a momentous event Feb. 13, President V. Lane Rawlins helped unveil the four bold goals of UNT's new strategic plan and its new theme line, "A green light to greatness."

Dear UNT community,

Since 1890, UNT has been a place where students can change their lives through knowledge and opportunity. We power the intellectual, economic and cultural progress of the North Texas region and the state.

Today, in a momentous event, UNT unveiled four bold goals and a new iconic theme line that together signal to the world that UNT is intent on rising to the top, driven by one ultimate purpose -- to be the catalyst for the greatness of our students and our communities.

We unveiled:

• Our new strategic plan - Four Bold Goals for the Future of One Great University: University of North Texas Strategic Plan 2012-17
• Our new theme line - "A green light to greatness," which is represented by new graphics

These are expressions of who we are and our ultimate aim of being a place where you can become the best because of all that we provide. Our goal is to provide our students with an educational experience that will enable them to compete with anyone, anywhere and to reach their full potential. And we want to be a resource that helps keep our region, state and nation strong and competitive.

These are bold ambitions, as defined by our four goals:

• We must provide the best undergraduate educational experience in the state.
• We must conduct superior research, scholarship and creative endeavors to achieve status among tier-one research institutions.
• We must be a national leader in student support and workplace culture.
• We must engage in mutually beneficial partnerships with our communities.

These four goals are simply a statement of our commitment to be excellent at everything we do. These goals also provide the yardstick for progress. We will hold ourselves accountable to the highest standards of quality, service and engagement and will measure our progress against clear and accepted standards. To do this, we must ensure that our budgets are aligned in support of these goals.

I love our new theme line, "A green light to greatness." It encapsulates the promise we make to our students and it evokes what we do and where we are going. Green is our color, green means go, and our greatest passion is to give a green light to greatness in all we do.

It's important to note that we have not changed our brand or logos. UNT is our brand, as expressed by the UNT logo, which calls to mind our excellence and unique spirit. Rather, we have introduced a new theme line and look -- the words and images that support our brand -- that best reflect our progress.

The new strategic plan and theme line are both about moving forward and reaching the pinnacle. They define our journey, as much as our destination. As we become the superior university we are meant to be, we will help our students, our region, our state and our nation to be the very best.

Sincerely,
V. Lane Rawlins
President

Features

Be among the first to snag gear featuring "A green light to greatness"

UNT wants to be the green light to your greatness. Be among the first to proudly show off UNT’s new theme line, "A green light to greatness," and let it inspire you and everyone who sees it. You can win a T-shirt or a bag of goodies featuring the iconic theme line and graphic. The first 200 people to email me get a T-shirt. The next 200 get an eco-friendly bag emblazoned with the new theme line and filled with surprises. To enter, email me at president@unt.edu with "A green light to greatness" in the subject line by 5 p.m. Feb. 24 and be sure to include your name, T-shirt size and mailing address.