DATASET ACTIVATE DataSet1.
FACTOR
  /VARIABLES cost size alcohol reputat color aroma taste
  /MISSING LISTWISE 
  /ANALYSIS cost size alcohol reputat color aroma taste
  /PRINT UNIVARIATE INITIAL CORRELATION KMO EXTRACTION ROTATION
  /FORMAT BLANK(.30)
  /CRITERIA FACTORS(3) ITERATE(25)
  /EXTRACTION PC
  /CRITERIA ITERATE(25)
  /ROTATION VARIMAX
  /SAVE REG(ALL)
  /METHOD=CORRELATION.