SERVICES
- Research design
- Consultation with the client on the best design for the project.
- Instrument design
- Based on extensive input from the client, a draft questionnaire that
directly meets the data needs of the project will be developed.
The draft questionnaire is not finalized until approved by the client.
- Sample design and selection
- A sampling frame that accurately reflects the survey population will
be identified and the sample will be selected.
- Data collection, entry and analysis
- Projects will be administered by means of a mail, telephone, or face-to-face
survey. The data are then entered and analyzed using the latest versions
of appropriate computer software.
- Report preparation and presentation
- Following the format selected, a final report will be prepared using
tables, charts, and graphs combined with narrative comments.
- Services are offered as a complete survey package or in various combinations
Applications
Organizations often find survey research to be the most accurate and useful
information source when they desire to identify and analyze the perceptions,
opinions, and needs of large or small populations. These opinions may include
those of citizens of a city, customers of a non-profit or business organization,
or employees within any of these organizations.
Survey research is extremely versatile and can be designed to meet a client's
specific information needs such as:
- Customer or user opinions and perceptions on goals, services, policies,
and areas of special interest.
- Customer or user satisfaction with services.
- Opinions, perceptions and needs of specific customer or user groups:
business owners, demographic groups, or facility users.
- Employee opinions and perceptions on all aspects of the organization.
