The essence of marketing is identifying customers' needs and then guiding businesses to develop, distribute, price and promote products and services to satisfy those needs. As a marketing professional, you could work for a company that studies customers' buying patterns or excel as an industrial sales representative.
Your career opportunities in marketing are virtually unlimited. Marketing is critical to any business or nonprofit organization because it is a firm's major revenue-generating function. This function requires highly qualified marketing professionals, who enjoy high starting salaries and opportunities for rapid career advancement. Rewarding career areas open to you as a marketing professional include:
Internship opportunities are available for marketing students enrolled at the UNT Dallas Campus. Students will have the chance to gain work experience with a number of companies throughout Dallas-Fort Worth.
UNT offers financial aid to help students pay for their education, including loans, internships or co-ops, and part-time employment. Students may call the financial aid adviser at the UNT Dallas Campus at (972) 780-3600 or the financial aid office on the Denton campus at (940) 565-2302 or (800) 655-3537.
A number of libraries and corporations in the Dallas-Fort Worth region offer internship or co-op experiences for students.
Taking courses at the UNT Dallas Campus permits students to work either part or full time while pursuing their degrees.
At the UNT Dallas Campus, students may take courses toward a bachelor of business administration degree with a professional field in marketing. The degree is designed to give students a strong foundation in business administration with special emphasis on a track of the student's choice. The track chosen may influence the student's professional career opportunities.
The degree consists of 127 semester hours, which includes the university core, pre-business courses (must be completed at UNT in Denton, a community college or other institution prior to enrolling at the UNT Dallas Campus), bachelor of business administration core, professional field courses and supporting courses.
ACCT 2010 Financial Accounting
ACCT 2020 Managerial Accounting
BCIS 2610 Introduction to Computers in Business
COMM 1010 Public Speaking
DSCI 2710 Data Description and Analysis With Spreadsheets
ECON 1100 Principles of Microeconomics
ECON 1110 Principles of Macroeconomics
MATH 1190 or 1400 College Math with Calculus or 1710 Calculus I
BCIS 3610 Basic Information Systems
BLAW 3430 Basic Law
BUSI 4940 Business Policy
DSCI 3710 Business Statistical Analysis Using Spreadsheets
FINA 3770 Finance
MGMT 3330 Communicating in Business
MGMT 3720 Organizational Behavior
MKTG 3650 Foundations of Marketing Practice
LSCM 3960 Logistics and Supply Chain Management
MKTG 3700 Marketing and Money
MKTG 3710 Marketing Research and Information Technology (Prerequisite: MKTG 3700)
MKTG 3881 Personal Professional Development
MKTG 4280 Global Marketing Issues and Practice
MKTG 4890 Applied Marketing Problems
Twelve hours of 3000- or 4000-level marketing or logistics and supply chain management courses are required. Subject to approval of the department, other relevant 3000- or 4000-level business or non-business courses, or 2000-level foreign language courses may be substituted for nine of the 12 hours of marketing supporting courses. The supporting field can be varied to meet the needs of students seeking specialized training toward career objectives in marketing management, sales management, retail management, logistics and professional selling.
All upper-division (junior- and senior-level) courses needed to complete this degree program are offered at the UNT Dallas Campus. You will need to complete most core courses and pre-business program requirements at UNT in Denton, a two-year college or another institution. The pre-business courses include accounting, economics, mathematics and technical writing. Once you have been admitted to the program, an adviser will work with you to put together a degree plan and advise you as you progress toward your degree.
The virtual library at the UNT Dallas Campus provides electronic access to several thousand periodicals, more than 400 electronic databases and a collection of thousands of books in digital format that will continue to grow. A core print collection of frequently used reference books is available on site.
An on-site staff of two professional librarians and several student assistants provides reference service. Additional reference service is available from librarians on the Denton campus. An online virtual reference desk chat room is available to students needing information from the Denton campus library system. The reference desk chat room allows users to interact directly with librarians in real time. Students may also work with Denton campus librarians via e-mail and telephone. Document delivery services from the UNT library system in Denton are provided for non-electronic resources.
The UNT Dallas Campus offers junior-, senior- and graduate-level courses leading to bachelor's, master's and doctoral degrees. The Dallas Campus also offers programs leading to certifications and endorsements, and courses for career advancement. Courses and programs offered are of the same high quality as those offered at UNT in Denton and are taught by faculty from both the Dallas and Denton campuses. Dallas Campus students earn their degree from the University of North Texas.
The UNT Dallas Campus features the region's first virtual library, state-of-the-art classrooms, computer labs with Internet access and other services to help students achieve success.
The Dallas Campus is conveniently located at 7300 Houston School Road, three blocks north of Interstate 20, and is accessible by public transportation.
Since its opening in January 2000, enrollment at the UNT Dallas Campus has increased every semester. When enrollment equals 1,000 full-time equivalent students, UNT can begin the process to open UNT at Dallas - the first public university within the Dallas city limits.
The University of North Texas is a student-centered public research university and the flagship of the UNT System. One of Texas' largest universities, UNT offers 96 bachelor's, 111 master's and 50 doctoral degree programs, many nationally and internationally recognized. UNT's 33,500 students Discover the Power of Ideas.
UNT offers private-school quality at an affordable cost. More transfer students enroll at UNT than at any other college or university in Texas.
UNT is repeatedly listed as one of America's top 100 colleges for Hispanic students. UNT has been named one of America's 100 Best College Buys® for 12 consecutive years.
With 5.8 million in cataloged holdings, UNT's library system has been designated a major research library by the U.S. Department of Education.
(800) UNT-8211
www.unt.edu
E-mail: undergrad@unt.edu
Phone: (940) 565-2681
Fax: (940) 565-2408
TTY callers: (940) 369-8652
For more information on this program
www.coba.unt.edu
E-mail: receptio@cobaf.unt.edu
Phone: (940) 565-2110
Fax: (940) 565-4640
Dallas Campus Advising Office
E-mail: dallasadvising@unt.edu
Phone: (972) 780-3645
Fax: (972) 780-3636
7300 Houston School Rd.
Dallas, Texas 75241
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(972) 780-3600
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(972) 780-3636 (Fax)
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