Some frequently asked questions
Q. How does the News Service decide what is news and what is not?
A. The News Service staff has spent time in newsrooms deciding this very thing. People in journalism call it news judgment. Ultimately, it comes down to the information that will affect or interest the greatest number of people. If we decline to pursue a story, it doesn't mean we are not interested in it; it means that we have determined (for any number of reasons, including other events competing for local, national and international attention at a particular time) that the story will not do well in the mass media.
Q. Besides the mass media, are there other outlets for my news?
A. News that is of interest or that should be disseminated to the university community is carried in InHouse, which is published 22 times a year. Other campus publications, such as The North Texan and Resource, are also sometimes appropriate. If you would like something about your professional achievements sent to the alumni publication of your alma mater or a professional newsletter or magazine, we can do that, too. Sometimes reporters will pull ideas from the North Texan and Resource.
Q. Should I contact reporters directly?
A. The News Service encourages you to cooperate with the media, and you are welcome to contact reporters directly. However, consider this: If the story is good enough for one reporter, it is probably good enough for many more. So if you think you have a story, contact us first so that we can help you get maximum attention for it. Also, we know reporters and editors personally, and we can save you time and effort in researching the right people to call.
Q. I've seen myself on TV and didn't like what I saw. What can I do?
A. First of all, give yourself a break. Being in front of the camera is not a natural or common experience for most people. It's no easy trick to look comfortable and at ease when you're not. Review the tips for broadcast interviews in this booklet and talk to us about it. We're here to help.
Q. When will my story appear?
A. The old adage applies: "Freedom of the press is lim-ited to those who own one." In other words, when a story will appear is not in our control. Once the News Service releases a story, we have no direct influence over where, when, how or even whether it will appear. In many cases we can ask, but we can never demand to know. With time-sensitive news releases we will make every effort to ensure that reporters know when the story or item needs to appear. As always, it's best to get the release to the reporter with plenty of time to spare.
Q. What if I have a specific problem regarding the media?
A. Call (940) 565-2108 and ask to speak to a specialist in the News Service. We'll be happy to help you or direct you to the appropriate place to address or, at least, register your complaint.