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UNT's accelerated online Master of Science in Digital Communication Analytics is designed to give a broad-based approach to enable you to extract, report, model and analyze communications data and to facilitate better decision-making in public relations, marketing or advertising.
Designed for novices in the field, the MSDCA program follows a well-defined step-by-step process that helps to ensure student success. No prior knowledge of digital communications analytics is required. If you understand the importance of analytics in today's data-driven world but aren't sure where to begin, the Mayborn's MSDCA program can quickly help you build skills from the ground up.