Jim Berscheidt named vice president for marketing and communications at UNT

May 14, 2019

Dear UNT community,

I am proud to welcome Jim Berscheidt to our UNT family as vice president for marketing and communications. Jim’s leadership will be critical as we work together to strengthen our university’s brand based on the CarnegieDartlet audit and build our reputation as a Tier One research university with nationally prominent academic programs and student experiences. His appointment is effective today, May 14.

An award-winning industry leader in communications and marketing with nearly 20 years experience in higher education, Jim will lead the Division of University Relations, Communications and Marketing and help us strengthen our communication and marketing strategies to ensure we are best promoting the university’s mission and increasing our national reputation. In addition to overseeing our university’s brand strategy, he will oversee our primary communications channels and identify marketing strategies to help grow enrollment in key areas and more effectively grow UNT’s brand reputation overall.

Jim comes to us from Creighton University in Nebraska, where he served as their chief communications and marketing officer. His outstanding work there led to his recent recognition as the Marketer of the Year for the Omaha Chapter of the American Marketing Association for his work helping elevate the Creighton University brand regionally and nationally. He previously held several top leadership positions in communications and marketing at major universities and nonprofits. Prior to his time in communication management, he spent 20 years in television as an anchor and reporter. To learn more about Jim read the news release announcing his appointment.

I have no doubt that Jim will quickly become a key asset to our university’s team and will help us move our university forward on the national stage.

Please join me in welcoming Jim to our UNT family. If you see him around campus this week, please take a moment to introduce yourself and welcome him to our Mean Green family.

UNT Proud, 
Neal Smatresk