/_resources/images/program-heroes/19_0027_home_furnishings341.jpgInterdisciplinary Studies in Consumer Insights MinorAdd to your education by learning how to analyze consumer data, digital applications in managing consumer experience, and seamless delivery of consistent consumer experience through different channels.Interdisciplinary Studies in Consumer Insights minor examines the consumer's experience in the journey of search, acquisition, use and disposal of products and services. Through six distinct courses, students gain a comprehensive theory-based understanding of the consumer journey as it is applied through a global perspective, social networks, strategies, analytics, and applications.College of Merchandising Hospitality and TourismDepartment of Merchandising and Digital Retailinghttps://cmht.unt.edu/merchandising-and-digital-retailingBusiness & Industry,Humanities & Social SciencesUndergraduateMinorOn CampusDentonMinor2-3 semesters18https://catalog.unt.edu/preview_program.php?catoid=37&poid=18930&returnto=4292https://admissions.unt.edu/Why Earn an Interdisciplinary Studies in Consumer Insights Minor?

Minor in Interdisciplinary Studies in Consumer Insights prepares students to provide innovative solutions to consumer-facing businesses by optimizing consumer experience through strategic decision making, data analytics, and developing seamless experience across different channels.

The minor supports interdisciplinary applications across many fields of study including apparel, home, fashion, beauty, retail, hospitality, tourism, travel, information, entertainment, recreation, automotive, health care, finance, sports management, gaming, business, decision science, computer science, engineering, and public health.

Learn motivations influencing consumer purchase and use of products and services.Make use of emerging digital technologies and their impact on the consumer experience.Apply analytical techniques in developing effective business strategies using analytics tools and data visualization programs.Develop seamless, personalized consumer experiences.Develop strategies that optimize consumer experiences.Get a better understanding of global perspective sensitive to diverse consumers’ needs and preferences for products and services in a global market.Consumer Engagement in Digital Channels (3 hrs)Students examine emerging digital technologies and their impact on the consumer experience. Emphasis is on exploration of new technologies and critical evaluation of their influence on merchandising and hospitality management strategies.Consumers in a Global Market (3 hrs)Cross-cultural comparisons using systems, human needs, and consumer behavior frameworks are integrated with critical, empirical and creative thinking processes to develop a global perspective that is sensitive to diverse consumers’ needs and preferences for products and services in a global market. This class helps students gather the tools necessary for full engagement in the undergraduate experience by having them examine their own value systems and compare and contrast them with other cultures’ in a consumption context. Requires students to think critically, articulate views, cultivate self-awareness, balance and an openness to change, and engage with others in thoughtful and well-crafted communication.Consumer Studies (3 hrs)Exploration of motivations influencing consumer purchase and use of products and services. A comprehensive theoretical and practical knowledge base is used to investigate various individual and environmental factors as they relate to the consumer purchase process and its outcomes.Consumer Analytics and Data Visualization (3 hrs)Examination of various consumer research methodologies including descriptive and predictive analysis. Application of analytical techniques in developing effective business strategies using analytics tools and data visualization programs.Creating Consumer Experiences (3 hrs)Exploration of the dynamic merging of retail merchandising, hospitality, and entertainment industries to create total consumer experiences. Topics include evolution of consumption, symbolic consumption, ritual consumption, sensory consumption, consumer efficiency; entertainment, thematic, lifestyle and value experiences; branding, brand extension and strategic alliance; and global experiential retailing.FSVKGbPpc3M
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College of Merchandising, Hospitality & Tourism

Hospitality Management Minor (link to Minor program page)

Merchandising Minor (link to Minor program page)

Similar Majors (link to corresponding subject page)

 

Department of Merchandising and Digital Retailing

940-565-4635

cmht@unt.edu

Chilton Hall, Room 331

Related Programs
Hospitality Management Minor

Merchandising Minor

Interdisciplinary Studies in Consumer Insights B.S.Similar Areas of Study940-565-2436cmht@unt.edu
Chilton Hall, Room 331
221649114189962