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Merchandising Minor
Program type:
Minor
Format:
On Campus
Est. time to complete:
2-3 semesters
Credit Hours:
18
Gain the skills to bolster your degree plan and expand your career opportunities.
A merchandising minor will prepare you to plan, develop, distribute and merchandise
products in consumer-driven markets.
Build marketable skills that can be leveraged across multiple product categories.
Students with a minor in merchandising will choose from courses in trend analysis,
product development, textiles, consumer behavior, buying, sourcing, brand development,
and more.
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Request More InfoWhy Earn a Merchandising Minor?
We teach you to critically analyze merchandising scenarios relating to the design, development, distribution, evaluation, and use of consumer goods. The knowledge built with a merchandising minor enhances the student’s major program and expands career opportunities.
You'll learn:
- Quantitative and qualitative analysis of merchandising practices
- Oral and written communication skills that facilitate graduates to communicate intelligently within the industry
- How to analyze consumer behavior in order to effectively respond to changing consumer preferences
- How to apply fashion product knowledge to respond to ever-changing wants and needs
Merchandising Minor Highlights
Competencies in teamwork, written and oral communication, consumer theory, product
knowledge, and Microsoft Excel prepare graduates for careers in the 21st century.
Professional development events such as the Consumer Experience Symposium and the
Executive in Residence Series bring corporate executives to our college for lectures
and networking with students.
You can earn three credit hours through a merchandising study tour. Class destinations
include New York City and Dallas, where you tour showrooms, manufacturing facilities,
retail establishments, museums and significant historical structures.
Study abroad opportunities to London and France can provide international exposure
to the fashion industry.
The Merchandising program is recognized as one of the most comprehensive in the nation.
The Department of Merchandising and Digital Retailing is a recipient of the American
Textile Manufacturers Institute Award for Excellence for innovative and exemplary
programs and research.
Courses in merchandising, product development, textiles, consumer behavior, buying,
global sourcing, trend analysis, brand development and promotion teach students marketable
skills that can be leveraged across multiple product categories.
Merchandising Minor Courses You Could Take
Introduction to Retail Merchandising (3 hrs)
Survey of the retail industry including development, merchandising and distribution
of apparel products. Introduction to terminology, resources, industry participants
and career opportunities.
Social Psychology of Dress and Appearance (3 hrs)
Theoretical frameworks are examined and used to interpret the meanings of dress in
cultural patterns, social organizations, social interactions and personal identities.
Current fashion trends are analyzed and interpreted through the study of popular culture
and everyday life.
Global Sourcing (3 hrs)
An overview of global sourcing in the textile and apparel industries and the factors
affecting global sourcing product concept to distribution with an emphasis on global
issues. Major topics include the textile and apparel complex and its history, international
trade and the effects of trade policy, the sourcing process, selection of sourcing
locations and partners, sourcing regions of the world, and current trends.
Consumer Engagement in Digital Channels (3 hrs)
Students examine emerging digital technologies and their impact on the consumer experience.
Emphasis is on exploration of new technologies and critical evaluation of their influence
on merchandising and hospitality management strategies.
Consumers in a Global Market (3 hrs)
Cross-cultural comparisons using systems, human needs, and consumer behavior frameworks
are integrated with critical, empirical and creative thinking processes to develop
a global perspective that is sensitive to diverse consumers’ needs and preferences
for products and services in a global market.
Trend Analysis and Forecasting (3 hrs)
Comprehensive overview of apparel product development, including researching and interpreting
fashion direction, analyzing comparable market offerings, and developing color, style
and fabric trends. Customer conversion, revenue optimization, global collaboration,
and selling innovation are explored.
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