- /academics/programs/_images/digital-retailing-minor.jpgA woman views products on a screen at a clothing retailerDigital Business & E-Commerce MinorMinorA digital business & e-commerce minor is a valuable addition to a degree in business, marketing, or computer science. It prepares students for careers in e-commerce, digital marketing, and other related fields.College of Merchandising Hospitality and TourismCollege of Merchandising, Hospitality and Tourismhttps://cmht.unt.edu/Arts & Design,Business & IndustryUndergraduateMinorOn CampusDenton18https://catalog.unt.edu/preview_program.php?catoid=37&poid=19020&returnto=4292https://cmht.unt.edu/academics/digital-business-and-ecommerce-minor.htmlProgram Details
- All CMHT minors require a minimum grade of C or higher to be earned in each required course.
- To officially declare a minor, contact the academic advisor for your major.
- CMHT students cannot major and minor in the same discipline.
Graduates of a digital business and e-commerce minor are well-prepared for careers in a variety of industries, including:
- E-commerce
- Digital marketing
- Web development
- Data analytics
- Consulting
Introduction to Digital Retailing (3 hrs)Survey of e-commerce and its application to consumer products and services for business to business and business to consumer. Introduction to e-commerce theory, terminology, resources, industry participants and career opportunities.
Digital Retailing Analytics: Tools & Insights (3 hrs)Application of analytical tools to derive data-driven insights to improve customer experience, increase sales, and optimize operations in the retail industry.
Digital Retailing Marketing Campaigns (3 hrs)Study of digital retail marketing channels and their impact on consumer behavior and revenue. Emphasis is on critically evaluating digital retail marketing campaigns.Creating Consumer Experiences (3 hrs)Exploration of the dynamic merging of retail merchandising, hospitality, and entertainment industries to create total consumer experiences. Topics include evolution of consumption, symbolic consumption, ritual consumption, sensory consumption, consumer efficiency; entertainment, thematic, lifestyle and value experiences; branding, brand extension and strategic alliance; and global experiential retailing.
Digital Channel Strategies (3 hrs)Development of digital channel strategies by evaluating emerging technologies and their influence on retail and service industries.FSVKGbPpc3MLearn More About UNT
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