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Digital Business and E-Commerce Degree
Bachelor of Science (B.S.)
Program type:
Major
Format:
On Campus
Est. time to complete:
4 years
Credit Hours:
120
Develop digital business & e-commerce competencies and launch your career in e-commerce
and the retail industry.
UNT’s Digital Business & E-Commerce Program is the only one of its kind in the nation.
The program focuses on the innovative aspects of e-commerce, and consists of industry-relevant
courses to prepare students to compete in this digital-driven landscape.
The digital business & e-commerce program gives students a comprehensive foundation
in e-commerce, websites and digital platforms, digital retail analytics, digital retail
marketing strategies, search marketing, SEO, social media marketing, CRM, user experience
and design, content development and strategy and website design.
We work with industry partners in the digital, tech and e-commerce retail verticals
to provide opportunities for mentoring, internships and employment upon graduation.
Register for an informative webinar session with us, where you can learn all about
our BS degree program, curriculum, and the unique opportunities it offers!
Want more info?
We're so glad you're interested in UNT! Let us know if you'd like more information and we'll get you everything you need.
Request More InfoWhy Earn a Digital Business & E-Commerce Degree?
Companies are placing more emphasis on digital business & e-commerce as they respond
to today's digitally connected consumers. Consumers expect seamless experiences across
all touchpoints and devices — whether in-store, at home, at work or on the road.
By taking courses in design architecture, social media, digital retailing analytics, consumer behavior, buying, sourcing, and logistics, students learn marketable skills that can be leveraged across many product categories. Competencies in diversity, research methods, technology applications, consumer theory, and omnichannel strategies and make graduates of the digital business and e-commerce program ready to lead a 21st-century workforce.
By taking courses in design architecture, social media, digital retailing analytics, consumer behavior, buying, sourcing, and logistics, students learn marketable skills that can be leveraged across many product categories. Competencies in diversity, research methods, technology applications, consumer theory, and omnichannel strategies and make graduates of the digital business and e-commerce program ready to lead a 21st-century workforce.
Marketable Skills
- Consumer theories/strategies in omnichannel
- Teamwork
- Effectively use industry technological applications
- Multi-cultural/diversity competencies
- Basic research methods
Digital Business & E-Commerce Degree Highlights
Learning opportunities extend beyond the classroom. Our Dallas Study Tour provides
you with access to leading omnichannel retail businesses for on-site lectures and
tours.
We offer a study abroad program in Europe and courses to study the Silicon Valley,
San Francisco and New York markets. The Innovation Center for Consumer Insights hosts
educational events and offers competitive industry-financed grants for student research.
Many of our faculty members have been honored by the National Retail Federation, the
International Textile and Apparel Association, and the American Textile Manufacturers
Institute.
You can join other students who share your interest in digital retailing through the
Merchandising Inc. student organization and the National Retail Federation Student
Association.
The DFW area has a large concentration of retail outlets and corporate headquarters
(J.C. Penney Co., Pier 1 Imports, The Container Store, Fossil, Zale Corp. and Neiman
Marcus, among others). We consult with these business leaders to develop programs
and curricula reflecting the region's workforce needs.
Through an interdisciplinary approach and innovative curriculum, you'll learn about
merchandising processes, marketing, consumer segments and design architecture in digital
channels.
What can you do with a degree in Digital Business & E-Commerce?
Graduates can pursue careers such as:- E-commerce managers
- E-commerce merchandisers
- Web analytics specialists
- Forecasting and planning specialists
- Usability and A/B testing specialists
- Search engine optimization/search engine marketing managers
- Project managers
- Social media managers
- and many more...
Digital Business and E-Commerce Degree Courses You Could Take
Managing a Diverse Workforce (3 hrs)
Workforce diversity provides strength in the current global business environment.
Investigates the concepts, policies and practices facing professionals in the global
workplace. Effective workplace interactions result when personnel hold a global perspective
that incorporates an appreciation and understanding of human diversity. Personnel
who perceive themselves as global employees are a critical element in business success.
Managing a diverse workforce requires working effectively with people who vary by
nationality, ethnicity, culture, religion, gender, language, age, abilities and unique
personal characteristics. This diverse workforce may be employed in one locale, region
or nation, or it may span several countries or the world.
Introduction to Digital Retailing (3 hrs)
Survey of e-commerce and its application to consumer products and services for business
to business and business to consumer. Introduction to ecommerce theory, terminology,
resources, industry participants and career opportunities.
Customer-Centric Retailing with Digital CRM (3 hrs)
Aims to equip students with the knowledge and skills to effectively use CRM technology
to enhance customer-centric retail practices. Analyze the impact of CRM strategies
in the retail industry and utilize CRM systems to optimize customer relationships
and drive business growth.
Consumers in a Global Market (3 hrs)
Cross-cultural comparisons using systems, human needs, and consumer behavior frameworks
are integrated with critical, empirical and creative thinking processes to develop
a global perspective that is sensitive to diverse consumers’ needs and preferences
for products and services in a global market. This class helps students gather the
tools necessary for full engagement in the undergraduate experience by having them
examine their own value systems and compare and contrast them with other cultures in
a consumption context. Requires students to think critically, articulate views, cultivate
self-awareness, balance and an openness to change, and engage with others in thoughtful
and well-crafted communication.
New York Study Tour (3 hrs)
Experience fashion and home furnishings industries through visits to manufacturing
facilities, retail establishments, museums, historical structures, and industry support
organizations in New York. Pre-trip and post-trip classes required. Students may get
program credit for up to two study tour classes.
Creating Consumer Experiences (3 hrs)
Exploration of the dynamic merging of retail merchandising, hospitality, and entertainment
industries to create total consumer experiences. Topics include evolution of consumption,
symbolic consumption, ritual consumption, sensory consumption, consumer efficiency;
entertainment, thematic, lifestyle and value experiences; branding, brand extension
and strategic alliance; and global experiential retailing.
Why Digital Business & E-Commerce?
UNT B.S. in Digital Business & E-Commerce, Kimberly Saldivar
