Digital Retailing

Your Future In Digital Retailing

Are you a frequent buyer or seller of products online? Do you want to be part of the fastest-growing sector in the retail industry? Are you fascinated by retailing, merchandising and technology? Then, you should pursue a Bachelor of Science degree in Digital Retailing at the University of North Texas.

With the rise in online retailing and the increased use of mobile devices and social media in retail strategies, companies seek professionals who understand the unique merchandising characteristics of the digital and the “bricks-and-mortar” formats and how to leverage these multiple channels. A degree in digital retailing can help you become a(n):

  • E-commerce manager
  • E-commerce merchandiser
  • Web analytics specialist
  • Forecasting and planning specialist
  • Usability and A/B testing specialist
  • Search engine optimization/search engine marketing manager
  • Project manager
  • Social media manager

By 2016, half of all retail sales will be influenced by researching or buying online. The proliferation of digital devices and the rapid adaption by consumers can open additional career opportunities.

What we offer

Our Digital Retailing program is a unique program among U.S. universities. It is an interdisciplinary degree that focuses on the merchandising process in the digital channel. Through innovative course work in a variety of fields, you will develop skills in merchandising processes, marketing, consumer segments, design architecture, analytical skills and computer skills.

Faculty members include former and current practitioners in the digital retailing industry. Faculty members have also been honored for their contributions by the International Textile and Apparel Association and the American Textile Manufacturers Institute. Faculty members remain current on trends and issues facing merchandising through research integrated into the curriculum. Their research projects focus on:

  • Industry recruitment and retention
  • Lifestyle and ethnic influences on purchase motivations and product satisfaction
  • Mobile commerce
  • Multi-channel retailing
  • Shopping behavior
  • Tourism and shopping

Our Dallas Study Tour program provides students access to leading multi-channel retail businesses for on-site lectures and tours. Study abroad programs offer unique learning opportunities in Hong Kong, China and Europe as well as a chance to study the New York market.

The Global Digital Retailing Research Center allows students to join research teams, seek support for their own research projects, enter intercollegiate competitions and participate in center-sponsored events that bring digital retailing companies and executives to campus.

We sponsor several student organizations related to retailing, merchandising, hospitality management and tourism. A Residents Engaged in Academic Living Community (REAL Communities) bring together students in the College of Merchandising, Hospitality and Tourism who live on campus to enhance academic and social experiences.

The Dallas-Fort Worth area has a large concentration of retail outlets and corporate headquarters ( J.C. Penney Co., Pier 1, The Container Store, Fossil, Zale Corp. and Neiman Marcus among others). The College of Merchandising, Hospitality and Tourism consults with these business leaders to develop programs and curricula that reflect the region’s workforce needs.

What to expect

Through a recommended sequence of courses, you will learn:

  • Effective merchandising and marketing practices in digital and multi-channel environments
  • How to design, build, maintain and manage an online store
  • How to evaluate product attributes, web analytics, pricing strategies and web site navigation and categorization
  • Digital consumer behavior
  • Processes involved in digital business

Our Career Center, Learning Center and professional academic advisors are among the many valuable resources available to you at UNT. The Career Center can provide advice about internships, future employment opportunities and getting handson experience in your major. The Learning Center offers workshops on speed reading, study skills and time management. Academic advisors will help you plan your class schedule each semester.

How to enroll at UNT

High school students

We encourage you to fulfill the graduation requirements for the distinguished level of achievement under the Texas Foundation, Recommended or Distinguished Achievement high school program or the equivalent.

In your junior year, take the SAT or the ACT and have your scores sent to UNT.

In your senior year, apply for admission at Apply Texas by March 1 and request that your high school transcript be sent to the UNT admissions office.

Advanced Placement and International Baccalaureate courses can count toward college credit at UNT.

Transfer students

If you're attending a Texas community college, you should consult our online transfer guides, the UNT Undergraduate Catalog and an academic counselor or advisor to review your degree plan. Proper planning will allow you to receive the maximum amount of transfer credits.

Our Transfer Center will help you make a successful transition to college life at UNT by connecting you with a peer mentor and other campus resources. Each year, 3,900 students transfer to UNT. More information about the center is at