Marketing


Your future in Marketing

Do you possess strong leadership and organizational skills? Are you a persuasive and creative problem-solver? Do you have a good eye for design? Then you should pursue a Bachelor of Business Administration degree in Marketing at the University of North Texas.

Marketers identify target audiences; gather market information; develop products and services, pricing systems, and promotional opportunities; and determine the most effective means of distribution.

Industries that depend heavily on marketing professionals are:

  • Banking
  • Distribution
  • E-commerce
  • Fashion
  • Music and entertainment
  • Nonprofits and charities
  • Retailing
  • Transportation
  • Travel

What we offer

In the Department of Marketing and Logistics, we provide you a well-rounded, state-of-the-art education using a "learn today, apply tomorrow" classroom philosophy. Our rigorous curriculum teaches you to empathize with the customer and understand their motivations.

To get a competitive advantage over other job seekers, you can earn certificates in e-commerce, new product development and retailing while pursuing your bachelor’s degree.

Our faculty members are outstanding professors, distinguished researchers and experienced professionals. Many have held managerial positions and worked as consultants in the private sector. Their research has appeared in respected publications such as the:

  • Journal of International Marketing
  • Journal of Marketing Management
  • Journal of Marketing Research

Recognitions have been received from the International Franchise Association Educational Foundation, the Marketing Management Association and the Academy of Marketing Science.

You can network with professionals through the student chapter of the American Marketing Association. Other business-related student organizations include the:

  • Alpha Kappa Psi professional business fraternity
  • Association of Latino Professionals in Finance and Accounting
  • Beta Alpha Psi honor society
  • Delta Sigma Pi professional business fraternity
  • National Association of Black Accountants
  • Phi Chi Theta professional business fraternity

A Residents Engaged in Academic Living Community (REAL Community) brings together business students who live on campus to enhance academic and social experiences.

We also sponsor several scholarships to help you pursue your education.

The College of Business is one of the nation’s 20 largest business schools and is accredited by AACSB International — The Association to Advance Collegiate Schools of Business (777 South Harbour Island Blvd., Suite 750; Tampa, Fla. 33602; telephone 813-769-6500). This distinction means the college meets or exceeds strict academic standards for excellence in education.

Our new, eco-friendly Business Leadership Building accommodates 8,000 students and promotes interaction among students, faculty and industry leaders. The building — which has Goldlevel Leadership in Energy and Environmental Design certification for sustainability — contains 24 classrooms, team study rooms and a state-of-theart general access computer lab. This building helps distinguish us as a leader in business education.

What to expect

You will take courses in:

  • The foundations of marketing practice
  • Global marketing issues and practices
  • Logistics and supply chain management
  • Marketing and money
  • Marketing research and information technology
  • Personal professional development
  • Product planning and brand management
  • Marketing problems

In addition, you will enroll in four supporting classes based on your career interests. These courses include professional selling, advertising management, Internet marketing concepts and strategy, marketing rights and responsibilities, buyer behavior, new product development, marketing channels and strategic partnerships, retailing, e-commerce marketing tools and applications, and an internship in marketing.

Our Career Center, Learning Center and professional academic advisors are among the many valuable resources that are available to you at UNT. The Career Center can provide advice about internships, future employment opportunities and getting hands-on experience in your major. The Learning Center offers workshops on speed reading, study skills and time management. Academic advisors will help you plan your class schedule each semester.

How to enroll at UNT

High school students

We encourage you to fulfill the graduation requirements for the distinguished level of achievement under the Texas Foundation, Recommended or Distinguished Achievement high school program or the equivalent.

In your junior year, take the SAT or the ACT and have your scores sent to UNT.

In your senior year, apply for admission at Apply Texas by March 1 and request that your high school transcript be sent to the UNT admissions office.

Advanced Placement and International Baccalaureate courses can count toward college credit at UNT.

Transfer students

If you're attending a Texas community college, you should consult our online transfer guides, the UNT Undergraduate Catalog and an academic counselor or advisor to review your degree plan. Proper planning will allow you to receive the maximum amount of transfer credits.

Our Transfer Center will help you make a successful transition to college life at UNT by connecting you with a peer mentor and other campus resources. Each year, 3,900 students transfer to UNT. More information about the center is at transition.unt.edu.