Marketing, MKTG = 0365

4120. Consumer Behavior. 3 hours. A survey of consumer decision making and behavior with selected applications in market segmentation, marketing communications and marketing management for consumer products. Topics include consumer behavior models; consumer decision making process; internal influencing forces of motivation, perception, learning, personality, lifestyle and attitudes; external influencing forces of culture, subculture, demographic, social class, reference group and household. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).

4140. Credit Management. 3 hours. Consumer and commercial credit; economic and social impact of credit; state and federal legislative developments; credit management in retail and commercial firms.

4260. Global Logistics Management. 3 hours. Analysis and design of domestic and international logistics systems. Topics include transportation, warehousing, inventory control, materials handling and packaging, and plant and warehouse locations. Emphasis on concepts and practices that provide firms with global competitive advantage. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650) or consent of department.

4280. Global Marketing Issues and Practice. 3 hours. Students examine marketing decision making in an international context. Course emphasizes issues and concepts relevant to firms competing in the global market place, including problems and opportunities arising from the economic, legal/political, sociocultural, geographic and technological environments. Specific topics include multinational distribution, international product adaptation and cross-cultural consumer behavior. Requires a project emphasizing using and refining secondary data collection skills. Students may be required to work in a group context. Prerequisite(s): MKTG 3650. Credit not awarded for both MKTG 2650 and MKTG 3650.

4520. Strategic Marketing Channels. 3 hours. An examination of strategic issues involved in managing marketing channels. Topics include channel design and selection; channel management with respect to channel leadership, establishing and promoting common objectives and policies among channel members, and promoting positive channel relationships. Special emphasis given to evolving technological issues in channel selection and management, and relationship marketing. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).

4530. Global Distribution Alliances and Partnerships. 3 hours. A comprehensive inquiry into the use of strategic alliances and other collaborative distribution relationships for global competitive advantage. Special attention is afforded to resource and technology interdependencies, exchange governance mechanisms and relationship benchmarking. Students are introduced to the economies of business relationships and networks, and are charged with critically assessing how these economies can be used to capitalize on market entry and expansion opportunities. Course requires students to prepare and present a case study of a real-world distribution alliance or partnering arrangement. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).

4560. Business Transportation Management. 3 hours. Principles of transportation covering the role of transportation systems; environmental and economic impacts; modal components; managerial and economic aspects of the various modes, with applications to both domestic and international operations. Prerequisite(s): MKTG 3650 and 4260.

4600. Retailing. 3 hours. Principles and methods; store location and layout; sales promotion; buying and pricing; personnel management; credit; stock control. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).

4620. Technology-Based Direct Response Marketing. 3 hours. Direct response marketing to businesses and consumers is increasingly important. Emphasizes the use of technologies to market to customers through the World Wide Web, interactive television, computer software, electronic kiosks and showrooms, and direct mail. Students develop a World Wide Web page for a firm as a project. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).

4630. Strategic Retailing Issues. 3 hours. An examination of the broader trends in markets, globalization, technology, finance, and human resources impacting retail decisions. Using studies of actual firms, current articles, and cases, students develop a strategic focus to corporate policies, resource allocations, customer markets and the competitive environment. Particular attention is given to technological advancements in areas of the World Wide Web, VSAT and terrestrial telecommunications. Prerequisite(s): MKTG 3650 and MKTG 4600 or consent of department.

4650. Sales Management. 3 hours. Policy matters; product planning; distribution policies and pricing; sales promotion; organization and management of the sales force; control of sales operation. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).

4710. Advanced Marketing Research. 3 hours. Limited to students with superior academic standing and requires the recommendation of marketing faculty. The course involves conducting a complete semester-long market research project with a business client. Student teams identify the client's information needs and the appropriate sources of data, design the data collection instrument, select an appropriate sample, implement the data collection process, analyze the data, write and present a "consultant's report." Involves extensive use of statistical and graphics software and packages. Prerequisite(s): MKTG 3710 and consent of department.

4750. Marketing of Services. 3 hours. An examination of the selection, application and monitoring of marketing services. Focus is challenges in adjusting marketing techniques to meet the service needs of organizations. Prerequisite(s): MKTG 3650 (non-business
majors may complete MKTG 2650).

4800. Internship. 3 hours. Supervised work in a job related to student's career objective. Prerequisite(s): student must meet the employer's requirements and have consent of the department chair. Pass/no pass only.

4810. Special Topics in Marketing or Logistics 3 hours. Investigation, analysis and discussion of a variety of topics that are important in marketing and logistics. Topics may include transportation, logistics, distribution and channel management, product development and management, sales management, consultative and team selling, promotion, market segmentation and opportunity analysis, and strategic pricing. Prerequisite(s): completion of 9 hours of upper-division marketing courses.

4860. Advanced Logistics Management. 3 hours. Application of logistics decision-making tools and skills as they apply to inventory, transportation, and warehouse management. Course stresses hands-on application of analytical tools useful in logistics; analysis of the characteristics of logistics system elements and their interrelationships within a company; developing skills to analyze technical logistics problems; and developing executive-level communications skills leading to the concise statement of problems and proposed solutions. Prerequisite(s): MKTG 4260.

4880. Advanced Marketing Management. 3 hours. Application of concepts, tools and procedures employed by practicing marketing managers. Specific attention is given to product development and management, promotion development and management, channel selection and management, physical distribution management, and price setting and management. Students acquire skills in the essentials of case analysis and presentation of analysis results in written and oral formats. Oral presentations are made using electronic media. Groups may be required for case work. Prerequisite(s): MKTG 3700 and MKTG 3710.

4890. Applied Marketing Problems. 3 hours. Capstone marketing course. Students prepare a comprehensive written marketing plan. Students develop skills in defining marketing problems and opportunities, and then generate strategies and action plans leading to a comprehensive marketing program. Requires a written marketing plan and oral presentation of the salient points of this plan using electronic media. Group work may be required for aspects of the marketing plan. Prerequisite(s): MKTG 4880.

5000. Marketing Concepts. 1.5 hours. A functional analysis of marketing and its importance in the economy as well as in business management. Develops an understanding of the increased complexity of the modern marketing system, why it is essential and how it performs. Embraces business activities involved in moving goods from production to consumption. This course meets the deficiency requirement in marketing for MBA candidates.

5150. Marketing Management. 3 hours. Policy formulation by marketing management with special emphasis on the influence of marketing institutions, market structure, governmental regulation, and fluctuation in population and national income. Prerequisite(s): MKTG 3650 or 5000.

5200. Consumer Behavior Seminar. 3 hours. An in-depth study of contemporary literature on consumer decision making and behavior with selected applications in market segmentation, marketing communications and marketing management for consumer products. Topics include consumer behavior models; consumer decision making process; internal influencing forces of motivation, perception, learning, personality and lifestyle, and attitudes; external influencing forces of culture, subculture, demographics, social class, reference group and household. Prerequisite(s): MKTG 5150 or consent of department.

5250. Marketing Research. 3 hours. Managerial use of marketing research tools in product development, market penetration, sales planning, forecasting, budgeting, consumer motivation, competitive strategy and distribution cost control. Case material used in analysis. Prerequisite(s): MKTG 5150 and MSCI 5180, or consent of department.

5300. Distribution Channels. 3 hours. An in-depth analysis of the organization of distribution channels and the interrelations that exist among channel members. Topics include channel structure, channel objectives, channel leadership and management, changing composition of channel membership and channel selection criteria. Prerequisite(s): MKTG 5150 or consent of department.

5350. Market Promotion and Development. 3 hours. Problems involved in the management of promotional procedures and policies in opening new markets, creation and introduction of new products, and expansion and development of existing markets analyzed from the viewpoint of the firm, the industry and the public; relevant state and federal legislation and regulation by administrative agencies; readings, discussions, cases and reports. Prerequisite(s): MKTG 5150 or consent of department.

5400. Product Management. 3 hours. An examination of new product planning and development, the management of product introduction into the marketplace, management of established products and the process of product deletion. Also includes an examination of pricing decisions as an integral component of product management at different stages of the product life cycle. Course includes case analysis and term research project. Prerequisite(s): MKTG 5150 or consent of department.

5450. Credit Policy and Contemporary Issues. 3 hours. An examination of current credit policies and contemporary developments in the area of consumer and commercial credit. Includes in-depth analysis of the economic role of credit, current and proposed legislative developments and other emerging issues. Emphasis on empirical research findings and current readings. Prerequisite(s): MKTG 5150 or consent of department.

5500. Advertising Studies. 3 hours. Managerial use of advertising policy and techniques to systematically research, develop and evaluate current industry issues. Research project chosen from area of student's major interest. Prerequisite(s): consent of department. (Same as JOUR 5500.)

5550. Strategies in Multinational Marketing. 3 hours. The marketing structure, organization, policies and procedures in international marketing; impact of foreign competition in the domestic market; problems in penetrating foreign markets; and the effect of United States and foreign antitrust, taxation and regional marketing agreements and arrangements. Use of readings, discussions,
cases and individual reports. Prerequisite(s): MKTG 5150 or consent of department.

5600. Contemporary Developments in Marketing. 3 hours. Investigation, analysis and discussion of a variety of issues that are important in the marketing environment. Topics may include industrial marketing, marketing law, service marketing, fashion marketing and marketing to non-profit institutions.

5850. Market Strategic Planning. 3 hours. The systematic and more or less formalized effort between companies to develop and maintain a strategic fit between the organization and its changing marketing opportunities. Includes consideration of formalized planning approaches, evaluation procedures and finalized marketing strategies. Prerequisite(s): MKTG 5250. Should be last marketing course taken in the MBA series.

5900. Special Problems. 1-3 hours. Open to students who are capable of developing a problem independently. Problem chosen by the student and developed through conferences and activities under the direction of the instructor. Prerequisite(s): approved applications for special problems/independent research/dissertation credit must be submitted to the COBA Student Advising Office prior to registration.

6600. Seminar in Marketing Issues. 3 hours. Investigation, analysis and discussion of significant issues in marketing. May be repeated for credit.

6900-6910. Special Problems. 1-3 hours each. Research by doctoral students in fields of special interest. Includes project research studies and intensive reading conferences with professors in fields involved. Prerequisite(s): approved applications for special problems/independent research/dissertation credit must be submitted to the COBA Student Advising Office prior to registration.

6940. Individual Research. Variable credit. Individual research for the doctoral candidate. May be repeated for credit. Prerequisite(s): approved applications for special problems/independent research/dissertation credit must be submitted to the COBA Student Advising Office prior to registration.

6950. Doctoral Dissertation. 3, 6 or 9 hours. To be scheduled only with consent of department. 12 hours credit required. No credit assigned until dissertation has been completed and filed with the graduate dean. Doctoral students must maintain continuous enrollment in this course subsequent to passing qualifying examination for admission to candidacy. May be repeated for credit. Prerequisite(s): approved applications for special problems/independent research/dissertation credit must be submitted to the COBA Student Advising Office prior to registration.

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