The M.B.A. program

An M.B.A. degree in either Marketing or Marketing Analytics teaches you how leading executives obtain a competitive advantage by aligning key business processes with end-user requirements. It will help you:

  • Develop a strong analytical and problem-solving foundation, allowing you to respond to complex challenges in the global marketplace
  • Interact with professionals in academic and business settings
  • Learn and apply marketing and analytics practices employed by leading companies
  • Solve dilemmas in a case-based or analytical problem-solving environment

Outstanding support

You will join other students with highly diverse education and work experiences. A significant number are employed full time at corporations in the Dallas-Fort Worth area, one of the nation's most dynamic economic regions.

UNT's G. Brint Ryan College of Business, one of the largest business schools in the nation, is accredited by AACSB International — The Association to Advance Collegiate Schools of Business (777 South Harbour Island Blvd., Suite 750; Tampa, Fla. 33602; telephone 813-769-6500). This distinction means the college meets or exceeds strict academic standards for excellence in education. It also has enjoyed tremendous growth, becoming one of the nation's largest business schools.

The Business Leadership Building contains 24 classrooms and offices for faculty, staff and doctoral students. Student learning is enhanced with interior and exterior spaces, such as a café, tutor rooms, team study rooms, a state-of-the-art general access computer lab and outdoor terraces.

Attending UNT

Degree requirements

The MBA in Marketing or MBA in Marketing Analytics is 12 courses (36 credit hours). These programs feature:

  • 24 credit hours of M.B.A. core courses
  • 12 credit hours of concentration courses
  • Prerequisites and background coursework for the MBA in Marketing or MBA in Marketing Analytics include: Micro and Macro Economics, Financial Accounting, Calculus, and Business Law. Students are not required to have these background courses before applying. Once admitted, our team will evaluate student’s transcripts and notify them of background content deficiency. If required to complete content, students will do so through online self-paced modules that can be accessed once admitted. Students do not have to complete the background modules before starting some graduate coursework.
  • This program can be completed full-time or part-time, is offered 100% online but has some in person options on the Denton and Frisco campus.

Admission requirements

You will need to complete the admission requirements for the Toulouse Graduate School® and the G. Brint Ryan College of Business.

Toulouse Graduate School Admission Requirements:

G. Brint Ryan College of Business Admission Requirements:

  • Essay of unique life events, experiences and qualifications that you feel distinguish your candidacy (word count: 600 to 700).
  • Resume highlighting professional and academic experience.
  • Three (3) recommendations from professional contacts (supervisors/employers preferred) or faculty members (via the recommendation form).
  • GMAT or GRE scores (scores may be waived if applicant meets waiver conditions).

Visit our Master's degree program website for more information.

Financial assistance

Our college and department award several competitive scholarships to help you pursue your education. The award amounts vary based on funding. More information about these scholarships is available at the College of Business scholarships page. Teaching and research assistantships may be available. For information please visit the Toulouse Graduate School website.


Charles Blankson, Associate Professor; Ph.D., Kingston University. Strategic marketing — product, service, brand, firm and country positioning strategies and models; industrial and services marketing in developing and newly industrialized countries; credit card and bank services marketing; small business marketing; international and multicultural marketing.

Gopala Ganesh, University Distinguished Teaching Professor; Ph.D., University of Houston. Pedagogical research on marketing metrics and marketing analytics.

Francisco Guzman, Associate Professor; Ph.D., Universitat Ramon Llull. Branding toward social values; branding and sustainability; public-private collaborations; sponsorships; corporate social responsibility; green marketing; strategic corporate brand building.

Blair Kidwell, Associate Professor and Department Ph.D. Coordinator; Ph.D., Virginia Tech. Consumer decision making, with an emphasis on emotion and emotional intelligence; knowledge calibration; dual-processing models; political ideology; perceptions of control; the role of emotion ability in marketing exchanges.

Audhesh Paswan, Professor and Associate Dean for Academic Affairs; Ph.D., University of Mississippi. Franchising; channels; strategy; NPD; macromarketing; service marketing; cross-cultural and global marketing.

Lou Pelton, Associate Professor; Ph.D., University of Mississippi. Marketing channels; relationship marketing; international marketing.

Priyali Rajagopal, Associate Professor; Ph.D., Ohio State University. Consumer information processing; memory and persuasion.