Program type:


On Campus
Est. time to complete:

2-3 semesters
Credit Hours:

Prepare for a leadership position and sharpen the skills you need to succeed in advertising.
The Advertising Agency Leadership Certification focuses on courses that provide a solid foundation for an advertising professional to lead a team of specialists who work in advertising agencies. The program consists of 12 hours of advertising courses plus six specified hours in marketing and management.

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Why Earn an Advertising Agency Leadership Certificate?

The Advertising Agency Leadership Certification focuses on courses that provide a solid foundation for an advertising professional to lead a team of specialists who work in advertising agencies. It is designed to provide additional training and experience to students majoring in advertising, art and design, marketing or management.

The certificate is not a separate major track, but rather an extension of the standard required coursework offered by the advertising concentration of the journalism major. To qualify, students must meet specific departmental requirements.

Advertising Agency Leadership Certification Highlights

UNT is located within the fifth-largest media market in the country, offering access to numerous outstanding internship opportunities at advertising agencies throughout the Dallas-Fort Worth area.
Our student organizations are regularly recognized as among the best in the nation and provide students with valuable connections, mentorship opportunities and the chance to learn from alumni and other working professionals.
Students have the opportunity to participate in supervised, intensive practical experience working with SWOOP, AGENZ or GRAVITAS, the national advertising campaigns competition.
Courses will cover long-term, high level strategy planning that can keep clients happy, solve business problems and help your messaging land with the target audience.
The Frank W. and Sue Mayborn School of Journalism at UNT is among the nation's top schools for journalism and mass communication, with undergraduate and graduate degree programs that prepare students for careers in advertising and public relations as well as print, digital, photo and broadcast journalism.

Advertising Agency Leadership Certification Courses You Could Take

Advertising Media Strategy (3 hrs)
Topics include print, broadcast and web time-buying procedures important to media buyers and media salespeople. Assignments in audience research, identifying media that reach target audiences and using effective media mixes. Also includes the development and presentation of media plans.
Advertising Agency Management (3 hrs)
Covers all aspects of the organization, supervision and management of advertising agency operations in both advertising and marketing agencies as well as client organizations. Topics include client relations, internal/intra-agency relations, project supervision, workflow, traffic, presentations, business development, campaign coordination and project evaluation.
Advertising Agency Account Management (3 hrs)
This course is designed to provide students with the information needed to succeed as a senior advertising agency account manager. Emphasis will be on practical skills, including negotiating contracts, scope-of-work compensation plans, senior client relations, income and expense forecasting, new business presentations and managing external resources. By class completion, students will have a mastery of how to function as a management supervisor or account director.
Advertising Management (3 hrs)
Advertising for business executives; creation of primary demand, stimuli, promotional programs, media selection, appropriation and evaluation.
Communicating in Business (3 hrs)
Students will learn group communication, written communication (collaborative writing and business letters, memorandums and reports), oral communication (business presentations, meetings and interviews) and listening.
Advertising Account Planning (3 hrs)
Explores the role of the account planner, who develops innovative ways to engage consumers, writes the creative brief and inspires the copywriter/art director team as they create advertising messages. Students learn to think critically and to understand the use of both primary and secondary research to develop key insights.

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