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Advertising Agency Leadership Certification
Undergraduate Certificate
Program type:
Certification
Format:
On Campus
Online
Hybrid
Est. time to complete:
2-3 semesters
Credit Hours:
18
Prepare for a leadership position and sharpen the skills you need to succeed in advertising.
The Advertising Agency Leadership Certification focuses on courses that provide a
solid foundation for an advertising professional to lead a team of specialists who
work in advertising agencies. The program consists of 12 hours of advertising courses
plus six specified hours in marketing and management.
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Request More InfoWhy Earn an Advertising Agency Leadership Certificate?
The Advertising Agency Leadership Certification focuses on courses that provide a solid foundation for an advertising professional to lead a team of specialists who work in advertising agencies. It is designed to provide additional training and experience to students majoring in advertising, art and design, marketing or management.
The certificate is not a separate major track, but rather an extension of the standard required coursework offered by the advertising concentration of the journalism major. To qualify, students must meet specific departmental requirements.
Advertising Agency Leadership Certification Highlights
UNT is located within the fifth-largest media market in the country, offering access
to numerous outstanding internship opportunities at advertising agencies throughout
the Dallas-Fort Worth area.
Our student organizations are regularly recognized as among the best in the nation
and provide students with valuable connections, mentorship opportunities and the chance
to learn from alumni and other working professionals.
Students have the opportunity to participate in supervised, intensive practical experience
working with SWOOP, AGENZ or GRAVITAS, the national advertising campaigns competition.
Courses will cover long-term, high level strategy planning that can keep clients happy,
solve business problems and help your messaging land with the target audience.
The Frank W. and Sue Mayborn School of Journalism at UNT is among the nation's top
schools for journalism and mass communication, with undergraduate and graduate degree
programs that prepare students for careers in advertising and public relations as
well as print, digital, photo and broadcast journalism.
Advertising Agency Leadership Certification Courses You Could Take
Advertising Media Strategy (3 hrs)
Topics include print, broadcast and web time-buying procedures important to media
buyers and media salespeople. Assignments in audience research, identifying media
that reach target audiences and using effective media mixes. Also includes the development
and presentation of media plans.
Advertising Agency Management (3 hrs)
Covers all aspects of the organization, supervision and management of advertising
agency operations in both advertising and marketing agencies as well as client organizations.
Topics include client relations, internal/intra-agency relations, project supervision,
workflow, traffic, presentations, business development, campaign coordination and
project evaluation.
Advertising Agency Account Management (3 hrs)
This course is designed to provide students with the information needed to succeed
as a senior advertising agency account manager. Emphasis will be on practical skills,
including negotiating contracts, scope-of-work compensation plans, senior client relations,
income and expense forecasting, new business presentations and managing external resources.
By class completion, students will have a mastery of how to function as a management
supervisor or account director.
Advertising Management (3 hrs)
Advertising for business executives; creation of primary demand, stimuli, promotional
programs, media selection, appropriation and evaluation.
Communicating in Business (3 hrs)
Students will learn group communication, written communication (collaborative writing
and business letters, memorandums and reports), oral communication (business presentations,
meetings and interviews) and listening.
Advertising Account Planning (3 hrs)
Explores the role of the account planner, who develops innovative ways to engage consumers,
writes the creative brief and inspires the copywriter/art director team as they create
advertising messages. Students learn to think critically and to understand the use
of both primary and secondary research to develop key insights.
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