- AcademicsDegree TypeLocations
- Admissions
- Tuition & Aid
- Student Life
- About UNT
- Research
- Athletics
- Giving
Content Strategy Degree
Bachelor of Arts (B.A.)
Program type:
Major
Format:
On Campus
Online
Est. time to complete:
4 years
Credit Hours:
120
Craft stories that connect and convert
Master the art and science of digital storytelling for the modern age. This program
combines technical writing expertise with marketing strategy and AI tools, developing
versatile content strategists ready to lead in today's digital landscape.
Want more info?
We're so glad you're interested in UNT! Let us know if you'd like more information and we'll get you everything you need.
Request More InfoWhy earn a degree in Content Strategy Degree?
In a digital-first world, organizations need skilled content strategists who can craft
compelling narratives that drive real results. This degree combines essential technical
writing skills with cutting-edge digital marketing practices and AI tools, preparing
you for high-demand roles across industries. You'll learn to analyze audiences, optimize
content for multiple platforms, and make data-driven decisions that impact business
outcomes. Whether you're interested in working with tech startups, established corporations,
or digital marketing agencies, this program provides the perfect blend of technical
expertise and strategic thinking to launch your career in content strategy.
Marketable Skills
- Content Strategy and Planning
- Digital Content Creation
- Technical Communication
- Data Analysis and Insights
- Project Management
Content Strategy Degree Highlights
You can pursue the B.A. and substitute the college's foreign language courses with
courses in tech comm, marketing, data analysis or information science.
Our Technical Communication Lab is equipped with the technology and software needed
to complete course work, and Lab staff will help you learn the software skills – such
as word-processing, desktop publishing, photo manipulating and web designing – required
for technical and business documents.
Our faculty members are outstanding teachers with diverse backgrounds and years of
experience as writers, editors, creative directors and consultants for various companies
and organizations.
Many faculty members are also active participants in professional organizations such
as the Society for Technical Communication and the Association of Teachers of Technical
Writing.
Internship and job opportunities abound because of the university’s location in the
Dallas-Fort Worth region, which employs the sixth most technical writers in the nation.
We also offer exceptional undergraduate students a five-year pathway to a combined
B.A. or B.S. plus M.A. in Professional and Technical Communication.
Career Outlook
Content Strategy is one of the fastest-growing fields in digital communications, and Texas — particularly the Dallas-Fort Worth metroplex — is at the heart of the action. Companies across industries (such as finance, tech, and e-commerce) are actively searching for professionals who can create and manage strategic, high-quality content that attracts and retains customers. With many employers embracing remote work, graduates in Content Strategy enjoy flexibility and a wide variety of potential career paths — from content strategist to content marketing manager, social media strategist, information architect, and more.In Texas, starting salaries for entry-level content strategists generally hover around the mid-$60,000s, and experience can quickly boost earning potential into the $80,000–$100,000 range (or higher). As organizations continue to invest heavily in brand storytelling, SEO, and integrated digital marketing, the demand for skilled content strategists is poised to remain robust. This positive outlook, paired with an array of hybrid and fully remote roles, makes a BA in Content Strategy a smart choice for anyone looking to thrive in modern, tech-driven work environments.
Content Strategy Degree Courses You Could Take
Content Strategy (3 hrs)
Introduction to the theories and methodologies associated with content strategy for
online media in professional communication settings. Covers how technical communicators
can use social media in their work and how professional communicators can plan, organize
and develop online content.
AI and Automation (3 hrs)
Explores the impact of Artificial Intelligence (AI) and automation on professional
and technical communication. Skills in using AI-assisted tools for content creation,
project management, and user-experience design.
Digital Media for Professional Communication (3 hrs)
Combines theory and hands-on experience to focus on how a variety of emerging technologies,
including mobile and social media, are used in professional settings.
Content Analysis (3 hrs)
Covers the systematic, objective, and quantitative analysis of message characteristics
with a professional communication focus. Explores various approaches to analyzing
content, including computer-aided, human-coded, and sentiment analysis.
Foundations of Marketing Practice for Non-Business Majors (3 hrs)
An introductory survey of marketing terminology, concepts and practices from an applied
perspective. Emphasis is on the activities performed by marketing managers to address
real-world marketing problems. Primary emphasis is on the identification of marketing
opportunities and the planning and execution of marketing mix activities required
to target these opportunities. Marketing mix topics include development and management
of products/services, price setting and management, supply chain and distribution
channel management, and management of integrated marketing communications. Special
emphasis is given to ethical, socially-responsible and sustainable decision-making
and business practices. Course is designated for non-business majors.
Project Management for Information Systems (3 hrs)
Managing the process of planning, developing, implementing and evaluating systems,
including defining requirements, developing requests for proposals, evaluating alternative
systems, and locating and hiring consultants.
Learn More About UNT
Watch this video to learn more about what makes UNT great!
