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Companies are placing more emphasis on digital retailing as they respond to today's digitally connected consumers. Consumers expect seamless experiences across all touchpoints and devices — whether in-store, at home, at work or on the road.
By taking courses in design architecture, social media, digital retailing analytics, consumer behavior, buying, sourcing, and logistics, students learn marketable skills that can be leveraged across many product categories. Competencies in diversity, research methods, technology applications, consumer theory, and omnichannel strategies and make graduates of the digital retailing program ready to lead a 21st century workforce.
Graduates of the program pursue careers as: