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Digital Business & E-Commerce Minor
Minor
Program type:
Minor
Format:
On Campus
Est. time to complete:
Credit Hours:
18
A digital business & e-commerce minor is a valuable addition to a degree in business,
marketing, or computer science. It prepares students for careers in e-commerce, digital
marketing, and other related fields.
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Request More InfoProgram Details
- All CMHT minors require a minimum grade of C or higher to be earned in each required course.
- To officially declare a minor, contact the academic advisor for your major.
- CMHT students cannot major and minor in the same discipline.
Career Outlook
Graduates of a digital business and e-commerce minor are well-prepared for careers in a variety of industries, including:- E-commerce
- Digital marketing
- Web development
- Data analytics
- Consulting
Digital Business & E-Commerce Minor Courses You Could Take
Introduction to Digital Retailing (3 hrs)
Survey of e-commerce and its application to consumer products and services for business
to business and business to consumer. Introduction to e-commerce theory, terminology,
resources, industry participants and career opportunities.
Digital Retailing Analytics: Tools & Insights (3 hrs)
Application of analytical tools to derive data-driven insights to improve customer
experience, increase sales, and optimize operations in the retail industry.
Digital Retailing Marketing Campaigns (3 hrs)
Study of digital retail marketing channels and their impact on consumer behavior and
revenue. Emphasis is on critically evaluating digital retail marketing campaigns.
Creating Consumer Experiences (3 hrs)
Exploration of the dynamic merging of retail merchandising, hospitality, and entertainment
industries to create total consumer experiences. Topics include evolution of consumption,
symbolic consumption, ritual consumption, sensory consumption, consumer efficiency;
entertainment, thematic, lifestyle and value experiences; branding, brand extension
and strategic alliance; and global experiential retailing.
Digital Channel Strategies (3 hrs)
Development of digital channel strategies by evaluating emerging technologies and
their influence on retail and service industries.
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