Program type:


On Campus
Est. time to complete:

4 years
Credit Hours:

Make your mark in business with a bachelor's from UNT.
The B.S. in General Business is a flexible program designed for students who may have earned an Associate's degree in an area outside of business but wish to complete a bachelor's degree in business.

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Why Earn a General Business Degree?

The B.S. in General Business provides a solid foundation of essential business skills in the functional areas of business (accounting, finance, marketing and management) that can enhance previous areas of study.

Marketable Skills
  • Teamwork
  • Oral and written communication
  • Formulate/solve complex business problems
  • Knowledge/application of ethical reasoning
  • Master business principles across disciplines

General Business Degree Highlights

Our faculty members are outstanding teachers and renowned researchers who are recognized as leaders in their fields and are constantly conducting research to remain current on industry trends.
The G. Brint Ryan College of Business ranked 9th in Texas and 61st in the South by
UNT’s proximity opens up a wealth of career, networking and internship opportunities. UNT is nestled in the Dallas-Fort Worth area, home to the nation’s fourth largest concentration of Fortune 500 companies.
With a student body of more than 8,000 students, the UNT G. Brint Ryan College of Business is one of the largest colleges of business in the nation. Prior to the BLB's construction the college occupied two buildings in their entirety and space in a third.
When you graduate from the G. Brint Ryan College of Business, you join a network of 50,000 alumni. More than 700 of our graduates are CEOs or presidents of organizations.
The G. Brint Ryan College of Business is one of the largest business schools in the nation and contributes to the economic development of the region. Top-ranked programs include the nationally recognized logistics and supply chain management program and online M.B.A.

Career Outlook

The exciting new Bachelor of Science degree in General Business will prepare you to work in a variety of roles including:

  • Human resources
  • Management
  • Marketing
  • Operations

With course options in economics, data analytics, finance and professional development, you will receive all the tools you need to successfully navigate your future.

General Business Degree Courses You Could Take

Professional Speaking, Writing, and Presentation in a Global Environment (3 hrs)
Mastery of the writing process, public speaking and professional presentations. Designed to provide students with the knowledge and skills necessary for effective oral and written communication in domestic as well as international professional settings. Students learn to write professional documents, develop public presence skills, and gain experience developing and delivering structured presentations.
Business Statistics with Spreadsheets (3 hrs)
Statistical inference for means and proportions, analysis of variance, correlation, simple and multiple regression. Extensive use of cases and spreadsheets.
Finance (3 hrs)
Overview of money and the banking system; interest and present value calculations; financial information; analysis and financial decision making; security markets.
Organizational Behavior (3 hrs)
Individual behavior in formal organizations. Cases, lectures and experiential exercises in organizational culture, motivation, leadership, dynamics of power, perception and attribution, communication, decision making and performance, and individual differences.
Foundations of Marketing Practice (3 hrs)
Survey of marketing concepts and practices and overview of the range of activities performed by marketing managers. Topics include the identification of market opportunities, strategic marketing planning, product/service development and management, price setting and management, establishing and managing distribution channels, and structuring promotional programs.
Legal and Ethical Environment of Business (3 hrs)
Historical, economic, political and ethical bases of contracts and sales, including the Uniform Commercial Code, and the impact of regulatory agencies on business enterprise.

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