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Social data science gives researchers and students not only the opportunity to process
and analyze large volumes of social data, but it also enables them to connect big
data to human behavior, networking and the exchange of opinions and other significant
patterns in modern everyday life.
Expertise in social data science is now becoming in high demand in companies, organizations and public authorities seeking to get a better understanding of customer or user behaviors or in companies developing psychological diagnosis or screening tools, or making sociological and polyetiological analyses of voter behavior and trends etc.