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The M.B.A. in Marketing Analytics is designed to provide an appropriate base of knowledge for entry into the business intelligence or business analytics fields. The program is intended for those students who desire a strong, specialist degree in business analytics that incorporates a solid understanding of both the application and use of business analytics and technology that underlies and facilitates those applications.
An M.B.A. with a focus in Marketing Analytics supports growth and development from two perspectives: if you have an established career path, the Marketing Analytics focus provides you the opportunity to gain the broader, more general perspective necessary for promotion to leading managerial positions; and if you are preparing to enter the business world, the combination of an undergraduate degree with an M.B.A. provides an excellent foundation for additional career opportunities.
Our Business Leadership Building — which has Gold-level Leadership in Energy and Environmental Design certification for sustainability — promotes interaction among students, faculty and industry leaders with its 24 classrooms, and team study rooms.