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The essence of marketing is matching supply and demand in complex local, regional and global economies by creating effective marketing programs that satisfy customers' wants and needs. Marketing program activities include: identifying customer needs; developing and pricing need-satisfying product offerings; effectively communicating with customers; and logistics management to assure products reach customers when and where they want them.
While earning your B.B.A. in Marketing, you'll learn:
Faculty research has appeared in the Journal of Consumer Research, the Journal of Marketing, the Journal of Marketing Research, Marketing Science, the Journal of Consumer Psychology, the Journal of Retailing and the Journal of the Academy of Marketing Science.
Industries that depend heavily on marketing professionals include:
B.B.A. in Marketing graduates get jobs such as:
Graduates continue on to leadership roles such as: