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Media Entrepreneurship and Innovation Certificate
Undergraduate Certificate
Program type:
Certification
Format:
On Campus
Online
Hybrid
Est. time to complete:
2-3 semesters
Credit Hours:
18 hours
Forge your own path and lead your media company from the ground up with the latest
tools and technology.
The Media Entrepreneurship and Innovation Certificate prepares students for the rapidly
changing media communications environment. Perhaps more importantly, it gives them
the tools to create jobs or startup as the industry continually evolves.
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Request More InfoWhy Earn a Media Entrepreneurship and Innovation Certificate?
UNT's Media Entrepreneurship and Innovation Certificate offers coursework that helps students use modern technology and innovative thinking to create media companies that will continue to thrive in the future. Classes cover topics such as game design in interactive media, web design as well as content in leadership and entrepreneurship for media professionals.
Media Entrepreneurship and Innovation Certificate Highlights
UNT is located within the fifth-largest media market in the country, offering access
to numerous outstanding internship opportunities at advertising agencies throughout
the Dallas-Fort Worth area.
Our student organizations are regularly recognized as among the best in the nation
and provide students with valuable connections, mentorship opportunities and the chance
to learn from alumni and other working professionals.
Students have opportunities for supervised, intensive practical experience working
with SWOOP, AGENZ or GRAVITAS, the national advertising campaigns competition.
Students can take coursework outside the unit with school approval to help them explore
new opportunities in media.
Students have opportunities for supervised and collaborative work in the required
Media Entrepreneurship and Innovation Lab.
The Frank W. and Sue Mayborn School of Journalism at UNT is among the nation's top
schools for journalism and mass communication, with undergraduate and graduate degree
programs that prepare students for careers in print and digital journalism, broadcast
journalism, advertising, public relations and photojournalism.
Courses
Media Innovation Lab (3 hrs)
Students develop, build and test their ideas at the intersection of intre/entrepreneurship,
technology and emerging media. Students will launch a new media venture or exercise
intrapreneurial skills and build solutions for an established media organization.
Game Design for Journalism (3 hrs)
Fundamentals of game design are taught demonstrating how to integrate games into digital
storytelling on behalf of media communication disciplines such as journalism, advertising
and public relations. Game mechanics are explored and evaluated to engage audiences
with news events, social issues, or on behalf of a client or product.
Web Design for Journalism (3 hrs)
Course is an overview of online design and an introduction to coding for designers,
with an emphasis on thinking mobile first. Students will work on front-end coding
skills and investigate the affordances of various languages and libraries for web
design.
Advertising and Public Relations for Social Good (3 hrs)
Advertising practitioners encourage consumers to purchase products, and the same toolbox
can be used to change other types of behavior. Employs classic advertising techniques
to promote pro-social behaviors. Explores the use of advertising skills outside of
the advertising agency environment and across a variety of media platforms.
Strategic Social Media (3 hrs)
In a collaborative atmosphere, students explore strategic applications of a variety
of social media platforms used for strategic communications and journalism. Students
are challenged to bring new ideas to the classroom while adapting social media tools
to traditional communications planning and measurement methods.
Media Entrepreneurship and Innovation (3 hrs)
Course provides an overview of the current and future state of media and what it takes
to become an entrepreneur. Students will learn how to start a business in media, find
customers and pitch a business idea.
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