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Merchandising and Consumer Analytics Master's
Master of Science (M.S.)
Program type:
Major
Format:
On Campus
Online
Est. time to complete:
1.5-2 years
Credit Hours:
30-33
Harness the power of data to gain valuable insights and propose effective solutions
in the global marketplace.
Our new, 100% online Master of Science Degree in Merchandising and Consumer Analytics
offers an integrated program of study that will provide you with a strong foundation
in data analytics while preparing you to solve complex problems, create new opportunities
in competitive markets and support successful consumer-driven businesses.
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Request More InfoWhy Earn a Master's in Merchandising and Consumer Analytics?
Understanding how consumers make choices and evaluating the factors that influence
their decisions is crucial to a successful merchandising businesses. By harnessing
the power of data, you can glean valuable insights that will allow you to direct customer
satisfaction, gain brand loyalty and significantly improve consumer experiences.
As a student in our program, you'll learn state-of-practice technology and tools for the collection and interpretation of consumer data. Graduate coursework includes qualitative, quantitative and mixed method research; descriptive and prescriptive analysis; social, promotional and merchandising strategies; data visualization and consumer theory.
A Master's in Merchandising and Consumer Analytics will provide you with the skills you need to uncover patterns and trends that inform decision-making and strategic planning, preparing you for a career in the merchandising and retail industry or higher education.
As a student in our program, you'll learn state-of-practice technology and tools for the collection and interpretation of consumer data. Graduate coursework includes qualitative, quantitative and mixed method research; descriptive and prescriptive analysis; social, promotional and merchandising strategies; data visualization and consumer theory.
A Master's in Merchandising and Consumer Analytics will provide you with the skills you need to uncover patterns and trends that inform decision-making and strategic planning, preparing you for a career in the merchandising and retail industry or higher education.
Marketable Skills for Master's in Merchandising and Consumer Analytics
- Advanced merchandising knowledge
- Application of appropriate research methods
- Analyze/synthesize information from sources
- Merchandising/digital retailing/retail strategic planning
- Evaluate growth/competitive strategies
Merchandising and Consumer Analytics Master's Highlights
Our flexible, 100% online program allows you to complete your degree while keeping
up with personal and professional commitments — giving you the freedom to live life
on your schedule.
Our curriculum teaches you how to solve complex problems, create new opportunities
in competitive markets and understand the many components that support a successful,
consumer-driven business venture.
Build a strong foundation in statistics and data analytics and then expand on your
knowledge with theory, strategy and global, real-world applications.
What you can do with a Master's in Merchandising and Consumer Analytics?
A merchandising and consumer analytics degree can prepare you for a rewarding career
as a general or operations manager, marketing manager, purchasing manager or agent,
wholesale or retail buyer, online merchant or store analyst.
You may choose to pursue a teaching and research position upon completion of our program
or enter a doctoral program in pursuit of a tenure-track position in higher education.
Merchandising and Consumer Analytics Master's Courses You Could Take
Mixed Methods Research For Consumer Markets (3 hrs)
Introduces the theories, design and applications used in mixed-methods research as
it pertains to social and human inquiry. Learn how qualitative and quantitative consumer
data can be integrated to answer complex research questions.
Consumer Analytics and Data Visualization (3 hrs)
Apply various consumer research methodologies including descriptive and predictive
analysis to develop effective business strategies. Solve complex problems and provide
viable solutions using analytics tools and data visualization programs.
Merchandising Analytics For Retail Buying Strategies (3 hrs)
Explore various scenarios and case studies to make effective decisions in simulated
retail buying and merchandising situations. Evaluate merchandising and consumer theories
in relation to inventory acquisition and control. Investigate current market trends
from a strategic perspective to create merchandising plans and develop strategies
for maximization of profit.
Digital Channel Strategies (3 hrs)
Provides a holistic overview of digital retailing strategies through examination of
merchandising, marketing and customer experience strategies in digital marketspaces.
Focuses on how to help organizations make intelligent decisions while conducting business
in the digital age. Emphasis is on the understanding of digital technologies and critically
evaluating their influence, particularly on digital channel strategies.
Social Media Analytics: Data Visualization and Insights (3 hrs)
Provides innovative ways to visualize and analyze consumer network data from diverse
social media platforms. Develop social media analytics skills by creating interactive
network reports using various technologies and practice essential data visualization
skills for demonstrating consumer insights.
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