Program type:

Graduate Academic Certificate

On Campus
Est. time to complete:

1 year
Credit Hours:

Develop your persuasive communications skills to influence public opinion and advance your career.
The Graduate Academic Certificate in Public Relations is specifically designed for professional journalists, public relations practitioners, educators, authors, writing instructors, editors and researchers currently working in the media, public relations, advertising or business arena with an interest in or responsibility for public relations.

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Why Earn a Public Relations Certificate?

The Graduate Certificate in Public Relations is positioned to provide additional education for media practitioners wishing to increase their knowledge as they move into management positions. Professionals in other fields (such as advertising, human resources and emergency management) who find themselves responsible for public relations will also benefit from obtaining the certificate.

The Mayborn Graduate Institute is offering five courses in the certificate program that entails periodic seminars, workshops and other gatherings for professionals designed to teach exceptional writing, editing and other skills needed in the ever-evolving world of nonfiction publishing.

Public Relations Certificate Highlights

We offer state-of-the-art technology and classroom labs with the latest software applications, including a Multimedia Reporting classroom, Visual Journalism Lab and Broadcast News Lab.
Students will be prepared with the latest academic and professional material, including an overview of the knowledge, skills and abilities required for contemporary practices of public relations.
Up to 15 hours will apply toward a master's degree for those who wish to pursue an advanced degree in journalism.
The courses will be offered at the UNT campus in Denton, at the UNT campus in downtown Dallas and at various venues in the DFW Metroplex.
The Frank W. and Sue Mayborn School of Journalism at UNT is among the nation's top schools for journalism and mass communication, with undergraduate and graduate degree programs that prepare students for careers in print and digital journalism, broadcast journalism, advertising, public relations and photojournalism.


Media Studies and Theories (3 hrs)
Enduring issues and problems of American mass media and to the body of knowledge concerning theories on the function, nature, audience and effects of mass communication. Examines mass communication as a social system and the contributions of social scientists to the study of mass communication by putting emphasis on political, economic, technological, legal and historical factors that have shaped American mass media.
Media Ethics (3 hrs)
Promotes the development of critical thinking and reasoning skills needed in mass and hyper media. Examines the relationship between professional ethics and social philosophy, and how media practices relate to a democratic society
Strategic Persuasion and Media Effects (3 hrs)
Theories about social influence, persuasion, and media effects focusing on source, receiver, message, and medium. Application of theory to industry practice is emphasized.
New Technologies of Mass Communication (3 hrs)
Theoretical and practical approaches to new technologies. Build and maintain weblogs (or “blogs”); analyze existing, mature blogs; discuss theories relating to Internet discourse of all sorts. Explores new technologies from the professional perspectives of working journalists and scrutinizes these same technologies from the perspectives of cultural critics who see not only a technology’s utility, but also its impact on society, its workers and its media content.
Advanced Study in Advertising and Public Relations for Social Good (3 hrs)
Learning and practicing various strategies that advertising, public relations and marketing professionals use to change consumer behavior for the purpose of social marketing, or for promoting prosocial behavior. Students examine peer-reviewed literature and propose a research study based on their review of relevant/existing research.
Advanced Public Relations Campaigns (3 hrs)
Research, plan, create, execute and evaluate a multimedia public relations campaign for a designated client.

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