Program type:


On Campus
Est. time to complete:

4 years
Credit Hours:

Learn all areas of Public Relations, from investor and community relations to media relations and more.
UNT's Bachelor of Arts in Journalism with a concentration in Public Relations from the Mayborn School of Journalism emphasizes the skills of persuasion gained from extensive hands-on experience working in state-of-the-art technology labs and with different media. Public relations professionals are responsible for developing and maintaining the public image for corporations, non-profits, government agencies, educational institutions, professional sports organizations, civic groups and more.

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Why Earn a Public Relations degree?

Developed in close partnership with industry, the Mayborn School of Journalism curriculum gives students broad and diverse skills for work in multiple media platforms. Students develop the skills needed to analyze, evaluate and inform a global audience, as well as to consider the ethical implications of mass communication and its impact in today's world. Mayborn students have access to multimedia labs featuring state-of-the-art computers, software and video equipment. The school emphasizes curriculum and career advising and mentoring by professionally trained faculty and staff.

Our strategic communication concentrations — Advertising and Public Relations — prepare students to work in advertising, public relations and integrated communication careers in a variety of settings, including advertising, public relations and marketing agencies, corporations, non-profit agencies, government, public affairs and more. You can gain critical thinking skills, creative practices and professional experience by studying cases, developing campaigns and completing internships.

To help real-world clients such as non-profit organizations, Mayborn students create materials including advertisements for traditional and non-traditional media, newsletters, news releases, public service announcements, websites and social media strategies. The Mayborn's student-managed agencies — SWOOP Advertising, AGENZ Public Relations and HATCH Visuals — provide the opportunity to learn by doing real work for real clients.

Program not available in Frisco for Fall 2023.

Marketable Skills
  • Oral and written communication
  • How to collect, analyze and interpret information
  • Knowledge of media operations
  • Storytelling with graphic design/visual materials
  • Teamwork

Public Relations Degree Highlights

UNT is located within the fifth-largest media market in the country, offering access to numerous outstanding internship opportunities at advertising agencies throughout the Dallas-Fort Worth area.
While working toward your degree, you will receive hands-on experience through coursework, our cutting-edge classrooms and labs, and through our extensive student-run media outlets, such as North Texas Daily, NTTV and NT Daily Radio.
Our student organizations are regularly recognized as among the best in the nation and provide students with valuable connections, mentorship opportunities and the chance to learn from alumni and other working professionals.
Explore international media systems, including the press, magazines, broadcasting and online media, and earn credit hours through our study abroad opportunities.
The Mayborn faculty brings more than 400 years of combined experience in real-world settings to our classrooms to inform and inspire our nearly 1,000 students. And Mayborn alumni work at the heart of some of the world's leading media and communications companies.
The Frank W. and Sue Mayborn School of Journalism at UNT is among the nation's top schools for journalism and mass communication, with undergraduate and graduate degree programs that prepare students for careers in print and digital journalism, broadcast journalism, advertising, public relations and photojournalism.

Career Outlook

A career in journalism is exciting, dynamic and critical to the future of an informed and enlightened American society. The Mayborn School of Journalism provides students with the creative and critical-thinking skills to prepare them to work in fields including:

  • Journalism — News and sports reporting, writing, visual journalism (stills and video), design, and publishing for the internet, newspapers, broadcast, magazines and books
  • Advertising — For agencies, corporations, nonprofit organizations and media
  • Public Relations — For agencies, corporations, government and non-profit organizations
  • Internet — Web and desktop publishing, podcasting and blogging
  • Education — Teaching in secondary schools or institutions of higher learning

Public Relations Degree Courses You Could Take

Applied Design for Advertising and Public Relations (3 hrs)
Lab setting that incorporates lectures and demonstrations with hands-on experience where students learn and apply the fundamentals of core software applications used in the advertising and public relations industry. Lectures also cover an appreciation of graphic design, typography and other principles used by professionals in advertising and public relations.
Fundamentals of Public Relations Practices (3 hrs)
Broad overview of public relations practices covering the history, mechanism and processes of public relations in various workplace settings and types of relations. Emphasis is on the four-step public relations process, strategic planning, writing formats and real-world cases. Implications of technological changes, globalization as well as unethical and illegal practices are discussed.
Sport Media Relations (3 hrs)
Course explores the purpose, processes and careers in sport media relations including history, media convergence, economics, budgets, operations, law and ethics of sport media communication. Course will survey sport media careers and provide a better understanding of sport media career opportunities.
Public Relations Campaigns (3 hrs)
Provides classroom situation where students work in teams to research, plan, create, execute and evaluate a multimedia public relations campaign for a designated client. Students use their accumulated knowledge from their major courses.
Public Relations for Non-Profits (3 hrs)
Examines the philosophical and theoretical foundations of public relations and volunteerism in the United States. Students learn to apply these theories to public relations campaigns in the nonprofit sector. Strategic communication strategies relating to both internal and external publics are explored, including the unique legal and ethical issues impacting non-profits.
Public Relations Communication (3 hrs)
Advanced PR writing, planning and media relations, including writing strategic communications plans as well as writing, editing and producing a wide range of public relations communications materials for traditional and new media.

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